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Advertising News and Know-How
In marketing circles, propeller heads rule the day, or so some say. They rule because they can quantify their work, parse the data, draw charts, and speak MBA-to-MBA. On the other side of the conference table, you have the creative firm and their bold ideas. The problem is bold ideas from the agency don't exactly instill confidence, in fact, they often do the opposite. Bold ideas are seen as risky, whereas …
Continue Reading about Will The Quants’ Conquest of Adland Be Short Lived? →
Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He has some sharp ideas to share about the business. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process, that it can be treated like the manufacturing process, repeatable and reliable in its methods, and …
Continue Reading about Ad Making Is Not Manufacturing, It’s A Discovery Process →
I love this long copy ad from the Ogilvy & Mather archive. It's endowed with more attitude per paragraph than I've seen in years. Clearly, this ad is from another time. #OgilvyArchive #TBTDavid Ogilvy and the Ogilvy culture View full print ad: https://t.co/qnCUgJwYbP pic.twitter.com/3YxJTpDRo0— Ogilvy & Mather (@Ogilvy) May 18, 2017 While dated, the agency self-promo ad contains plenty of sage …
Continue Reading about David Ogilvy Loved Fire-Eaters And Golden Geese →
Butler, Shine, Stern & Partners is one of the few ad agenices in America worthy of admiration. The reasons are many, and now we have a new one. Forced to defend the account once again, BSSP is walking away from BMW Mini after 11 years. https://youtu.be/X9p1JAy9GWs According to Campaign, agency CEO , Greg Stern said: There has been very aggressive cost-cutting on their part in terms of a mandated …
Trump and his administration are a brand in crisis. Witness the desperation and lame wish to control the message in this bizarre attempt at a presser by Sean Spicer, the new White House Press Secretary: https://youtu.be/yfcKvAWJbL0 I'm not interested in the political calculations here. I want to focus on the marketing communications problems, which are significant. The White House Press corps is an elite …
Continue Reading about BREAKING NEWS: It’s Amateur Hour on Pennsylvania Avenue →
Ad people, like most people, love to bitch and moan. I can hear the collective groan now: Whoa is me, I have another dumbass client with another idiotic demand that subtracts value from 'the work.' Maybe there are many good reasons for this sour-faced condition. Or maybe ad people are choking on self-importance. Ask yourself what a lobby full of trophies truly says about your agency? Does it say you're …
Continue Reading about Better Agency/Client Relationships Rely On Open And Honest Dialogue →
Editor's Note: I am excited to introduce Mark St. Amant to our readers. Mark is an accomplished ad guy and author of two books about sports. He lives in Boulder, CO. Human Centipedes And Other Nastiness Right now, more than any other point I can recall in my 25-year (yikes) career, the Advertising industry is quite simply the worst it’s ever been. The. Goddamned. Worst. Apologies to all the kids, puppies and my …
Continue Reading about Why Working In Advertising Sucks And What We Can Do About It →
When Cramer-Krasselt decided to publicly break up with client Panera Bread last week, they were quite definitive about labeling the client as difficult. I saw two reactions to this: "Good for C-K," and "They're just doing this as a PR stunt, who'd want to hire them?" Frankly, many clients have rightfully earned a reputation for being difficult. Just like people in business have a reputation for being a-holes or …
Continue Reading about When An Agency/Client Relationship Goes Publicly Stale →
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