Adpulp
Advertising News and Know-How
I am an ad man, which means I have developed the ability to see any product or service the way the customer or potential buyer sees it. It's my J-O-B to do so, no matter how unsavory the job can be at times. I will now apply this lens to the marketing of assault weapons. https://youtu.be/OQ5XmCfZSTI What you just witnessed was the awesome power of the American-made take on the original Russian AK-47. …
Continue Reading about Ads That Help Sell Assault Weapons Reveal All →
Words are incredibly important, which explains why Republicans routinely reshape them and rob them of their true meaning. In the latest in a long line of national embarrassments, Energy Department officials are now attempting to rebrand natural gas as "freedom gas" as part of their effort to radically expand this industry's global reach. The double speak-heavy statement from the Rick Perry-led federal department …
Continue Reading about The Energy Department Is Peddling Freedom Gas. Naturally, It Stinks. →
How many times have you heard that it's all about the work? It's all about the work. It's all about the work. It's all about the work. It's all about the work. It's all about the work. It's all about the work. I am curious. Is your success in advertising really all about the work? For most people, it's also about being easy to work with, among other tangibles, like your gender, race and age. Getting to the …
Continue Reading about Everyone Wants Better Work; Not Everyone Knows What It Takes To Make It →
Clients the world over are preparing to throw more money at their communications problems. According to 1,000 marketing chiefs surveyed in 10 countries by the Dentsu Aegis Network, fifty-four percent expect to spend more on digital platforms in the next two to three years. It's hard to say if this is good news or not. Many of their expenditures will most likely be wasted on bad planning and even worse …
Continue Reading about We Can Eliminate Bad Advertising, But It Will Cost Many People Their Jobs →
The #MeToo movement has finally come to Beaverton, and not a moment too soon. According to a lengthy report from The New York Times, the "bro" culture at Nike is toxic to women and harmful to their careers. Nike’s own research shows that women occupy nearly half the company’s workforce but just 38 percent of positions of director or higher, and 29 percent of the vice presidents, according to an April 4 …
The most notorious ad agency in America today is also the most effective content marketer in the land. This is not something to be happy about (unless you favor more noise and distortion, over clarity and honesty). Here's a passage from Ackerman McQueen's homepage: WE HAVE FOUND OURSELVES AT ODDS WITH MANY IN OUR INDUSTRY. Those who crave mass impressions, viral videos or short-term results have never …
Continue Reading about The NRA’s Ad Agency Is A Formidable Opponent of Freedom →
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