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Change Agents

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New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT

Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. https://youtu.be/p95_rB6WPc8 Typically, a rock band uses their music video to "sell" their song. Placing an actual product inside your video is an interesting variation on a theme. …

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Dear Bad Men of Advertising, Your Reign Is Over

Cindy Gallop takes names and zero shit. For the sexual harassers in the ad industry, you best run and hide. For everyone else, here's compelling documentation about just how degrading it is to be objectified at work, and then asked to objectify women in ads. https://youtu.be/ruowB5L33gY "The biggest issue facing our industry today is not diversity," she says. "It’s sexual harassment because it prevents …

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There’s Just So Much Digital Smoke Being Blown Up Our Asses

If you haven't yet found time to read BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman—his "frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising"—may I suggest an audio preview on the topic, care of Radio New Zealand? “There is a huge criminal underworld that knows how to fake online traffic and fake online clicks and …

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The Avalon Ballroom Is Argonaut’s Launchpad To New Space

"Hipsters, tripsters, real cool chicks, sir, everyone's doin' that rag..." -Robert Hunter Fifty years ago in San Francisco, LSD-fueled rock-and-roll parties raged deep into the night at The Longshoreman's Hall, The Avalon Ballroom, and The Fillmore. A new culture was born from this artistic Renaisance—a culture which continues to feed people's spirits and bank accounts to this day. For instance, ad agency, …

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Lead Prospects To The Funnel of Love

What exactly does “digital transformation” mean and why should we care? It means that people are discovering and interacting with brands in new ways, putting an onus on agencies and clients to evolve. Specifically, the data-driven digital world is challenging marketers to find more effective engagement strategies throughout the marketing funnel. It demands new skill sets and expertise and is challenging traditional …

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Billboard Disrupted

When a giant technology company releases an innovative new product, the creative community must experiment with it to see what the technology can do, and how it might be used to entertain or inform customers. McCann Lima, for one, has Google's Cardboard figured out. The agency created a breakthrough sampling program and virtual-reality experience for their client Sodimac--Peru’s largest home improvement chain. …

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Ladies, Start Tracking The Rudeness All Around You

Are you a mansplainer? Prepare to be disrupted. https://youtu.be/vz8LgR8dRzQ In honor of International Women's Day, BETC São Paulo has launched the Woman Interupted App to combat gender inequality. In 2014, a study by researchers at George Washington University pointed out that women are significantly more interrupted than men. Last summer, during the first "debate" between Don Trump and Hillary Clinton, …

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No One Reads Long Copy

Folkoperan, an opera house in Stockholm, is currently presenting God Disguised (Förklädd gud), a lyrical suite composed in 1940 by Swedish composer Lars-Erik Larsson to lyrics by Hjalmar Gullberg. The production features EU citizens who helped promote the show by holding signs about their performance and offering free tickets to passers-by. This is what happened: https://youtu.be/5jUt1SSxerE This campaign …

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