Stress. It comes in a host of different forms today. One of the leading causes of stress for information workers is working with too much information. For example, should one invest in NFTs and crypto, right now? If you do want to invest in alternate currencies, how much do you know about it, and how much more do you need to know before it feels like a good place to put your hard-earned money? Also, what are your …
Stanley Black & Decker To Help Train 3M Skilled Workers
Building healthy brands and companies that last requires long-term vision from the leadership team. As brand managers look to the future, some of the problems that will be waiting for them begin to reveal themselves. For instance, today there are 10 million manufacturing jobs around the world that remain unfulfilled due to a lack of skilled trade workers. The same is true for the construction industry where there …
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How To Stop Boring People and Make Your Presentations Sing
When you have an important presentation deck to make—and present—do you want to say all there is to know and impress the viewers with the depth of your research and knowledge on the subject? In your desire to make a good showing, did you weigh your deck down with text and graphs and lopsided thinking made to look legit? There is a much better way and there always has been. It's not about the deck, it's about …
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Media and Marketing Workers Enlist the Help of Labor Unions
Do unions and does unionization stand a chance of being adopted in the world of advertising, marketing, and media companies? "Unlikely," is my instant gut-level response. But before the idea is rejected outright by me or by you, let's spend a few minutes imagining a future where employees have much stronger footing and greater standing in their thought-worker-led workplaces. Restless Bodies, Active Minds Ernie …
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Airbnb Steps Up To Help Afghan Refugees Find A Safe Place to Stay
Airbnb and Airbnb.org will provide temporary housing to 20,000 Afghan refugees worldwide. The company's CEO, Brian Chesky, announced the move yesterday on Twitter. The displacement and resettlement of Afghan refugees in the US and elsewhere is one of the biggest humanitarian crises of our time. We feel a responsibility to step up. — Brian Chesky (@bchesky) August 24, 2021 Last week, Airbnb.org also gave …
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Dear Highly Acclaimed Copywriter, Bre Fern Is Going To Outwork You
ShoutLA conducted an interview with Bre Fernandez, senior copywriter at BBDO NY and co-founder of BreakingAD—an Instagram account that helps introduce creative people to the ad agency business. During the interview, she opens up about her childhood and how it shaped who she is today: Can you open up a bit about your work and career? I’m a political refugee. My parents and I fled Cuba’s tyrannical chokehold …
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The Ad Business Has A Problem with Boys Clubs, a.k.a. Creep Rings
The ad business is a Boys Club of the highest order. Zoe Scaman, a strategist, recently reaffirmed this fact and set the Interwebs on fire with her front-line reporting of the abuse she endured while working in agencies not her own. Her narrative is both raw and ugly as can be. Painful though it is, I encourage you to click over and read it. I tell you these stories not to be sensationalist and not to seek out …
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One Man with Exceptional Vision Can Help Many Others See
Rishad Tobaccowala is the singular voice rising above all others, for me, and for many others working to make better communications and stronger and more meaningful bonds with customers. Rishad is a Senior Advisor to Publicis Groupe, a holding company with 80,000 people. He also freely shares his insights with anyone who wants to subscribe to his Substack newsletter, The Future Does Not Fit in the Containers …
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