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Editor's note: Please welcome Annie Heckenberger of Red Tettemer O’Connell + Partners to AdPulp. Her first post is a "get to know me" piece and an excellent intro to her fast moving world. I have this favorite childhood memory. Every Friday afternoon in the summer, my best friend’s mother would drive my best friend, her younger brother and me to the Atlantic City train station to pick up their dad. We’d bypass a …
Continue Reading about Crushing Copper with Annie Heckenberger →
If you're like me, no doubt you've had clients sit in conference rooms and say things like, "We want to be like Target." Or "We want to be like Nike." Or, the big one these days, "We want to be like Apple." Well, if you haven't seen this video, check it out. It's Steve Jobs, introducing the "Think Different" anthem ad from 1997 in an internal video. And in seven minutes, he eloquently sums up why Apple is Apple …
Continue Reading about Steve Jobs Explains “Think Different” And Why Most Clients Can’t Be Apple →
Elevation Partners Director and Co-Founder Roger McNamee recently gave a talk at The Paley Center For Media. I haven't had time to listen all the way through, but BusinessInsider was kind enough to recap many of his key points. For example: Microsoft's share of internet-connected devices has gone from 95% to under 50% in 3 years. Apple will sell a hundred million internet-connected devices this year. …
Continue Reading about Roger McNamee On HTML5 And The Future of The Web →
Chris Dixon, co-founder of Hunch, and investor in several tech companies, neatly summarizes what business is all about. Tim O'Reilly poses a question every entrepreneur and investor should consider: are you creating more value for others than you capture for yourself? Google makes billions of dollars in annual profits, but generates many times that in productivity gains for other people. Having a positive social …
In his latest essay, Friend of AdPulp, Tom Asacker, asks, "Why do we continue to fritter away our organizations' valuable time, attention and money trying to keep up with, and optimize, activities that most customers find little, if any, value in? What invisible force holds us captive?" Asacker believes we are missing the point in our "drive for perfection in the field of marketing." He argues that while we busy …
Continue Reading about Brands As Change Agents, It’s Hard Work But Someone’s Gotta Do It →
"I'm completely uninterested in buying an iPad -- it really feels like the second coming of the CD-ROM 'revolution' in which 'content' people proclaimed that they were going to remake media by producing expensive (to make and to buy) products." -Cory Doctorow Writing on his blog, 9GiantSteps, George Howard--a musician, producer, educator, and writer who teaches in the College of Business at Loyola University in New …
Continue Reading about Steve Jobs Is “The Decider.” Are You? →
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