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Advertising News and Know-How
Taylor Swift's new pro-Pride release, "You Need To Calm Down," has been on YouTube for just 24 hours and already the music video has been viewed more than 20 million times. Sometimes, it takes a pop star. https://youtu.be/Dkk9gvTmCXY The vibrantly colored, surreal video features her reunion with Katy Perry along with cameo appearances from Ellen Degeneres, Ryan Reynolds, Dexter Mayfield, Laverne Cox, Karamu …
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It's 2019, but it in many parts of the U.S. it could be 1919 again. A woman's right to make her own choices about her health and her body is under widespread attack. This year alone, 303 bills restricting abortion care have been filed in 47 states. Among those bills, 135 ban abortion in some or all circumstances. So far in 2019, nine U.S. states have passed laws of this type, and more states are considering …
The marketing team at Applebee's is using pop music to interest people in its food, although it's clear that "Eating good in the neighborhood" takes more than just food. Ideally, Applebee's offers a restaurant experience that Americans from many walks of life can enjoy. Let's listen. https://youtu.be/hvpzoLd7bTU Barry White and Pat Benatar are in play here to support the decadence of fajitas smothered in …
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Spotify is a streaming media powerhouse. According to BusinessofApps, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market. The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users—100 million of these are Spotify Premium subscribers. Music lovers of every sort rely on Spotify to play the soundtrack to their lives …
Continue Reading about When You Are On Spotify, You’re In Your Own World →
How many times have you heard that agencies can no longer attract the best talent? If you're like me, you've heard it one too many times, which makes this story a smile-inducing moment. According to Lindsay Rittenhouse at Ad Age, The Flaming Lips frontman Wayne Coyne is joining Deeplocal as an experience designer. No, the band is not breaking up. The band is intrigued by what it can do with machines, …
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It's 2019 and people are finding their voice and claiming their power, particularly women of color. It's great to see. What is sickening to see is the federal government doing all it can to rip to shreds any law it can find that supports women or people of color. Sadly, these evil and corrosive behaviors are also found in corporate America. Sometimes, that's where the illest practices are incubated and …
Continue Reading about The Swoosh Gets Owned In This New Athlete-Led Takedown →
Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned money to be moved and entertained by its visual and audio impacts. WE INTERRUPT THIS BLOG POST WITH …
Continue Reading about AmLactin Introduces Two Tough Moms With Super Soft Skin →
Fashion advertising is an area in need of innovation. The outfits change with the seasons but the advertising is well past its due date. Therefore, this new short film directed by Grant Greenberg and produced by Derby for V Magazine and eyewear maker Oliver Peoples is one to watch. New York’s Sims Municipal Recycling Center in Sunset Park, Brooklyn serves as the improbable backdrop for Heatwave, wherein a dozen …
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