All episodes of Ad Chatter are now available on Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Listen Notes \ Deezer \ Podchaser \ Podcast Addict \ Google Podcasts In this new edition of Ad Chatter, Dan Goldgeier and I discuss: The blight of overworking people in the agency business Rao Homemade's deceptively simple homemade-looking ad adidas and the KC Chiefs' QB Patrick Mahomes connect around …
It’s Always Story Time, Now and Forever
What's your story? Whatever it is, Netflix wants to connect you and your story to one of its stories, and the 21st-century studio has so many stories to play. Here's a commercial all about it. https://youtu.be/IqkVUfYMZWM While the commercial isn't much of a story, When ScarJo speaks, people do listen. In her gravel voice, she posits that "maybe you don't know what it's like to be the most powerful person …
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Latina Moms Demand A Brighter Future for Their Kids
The Latino community has been among the hardest hit by the climate crisis, with nearly 1 out of 2 Latinos in the U.S. living in counties that frequently violate pollution standards, exacerbating asthma and other respiratory illnesses. Consequently, climate change is one of the top concerns for Latinos. Thankfully, the Latino community, led by its moms, has the power to shift the course of the 2020 …
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Find A Mentor, Forge A Path: How People In Trades and Guilds Transfer Knowledge
Academy Award-winning director, Kathryn Bigelow, learned how to be an artist in the world from a strong mentor. Now, Rolex is doing us the favor of capturing her thoughts about her mentor (Lawrence Weiner) and mentoring's role in the development of an artist. https://youtu.be/q_U4ZXwowB4 Rolex features a print interview with Bigelow too. She offers this gem, among other insights: A great work of art surprises …
Silly Is Always In
It's the season of serious. We all have so much to be serious about. Will schools ever start again? Is it safe to go on vacation? How long will we be wearing masks? When will the economy recover? When will neighbors care more about being a good neighbor than their political identity? Too much of any one thing isn't good. One thing over and over is stale, and right now there are many serious commercial appeals …
In the Deep End with Klay Thompson, Care of Kaiser Permanente
NBA superstar Klay Thompson went to the floor in pain during Game 6 of the 2019 NBA finals. His ACL was torn. The Toronto Raptors went on to win the series and the title four games to two. The five-time All-Star missed the abbreviated 2019-20 season but is expected to re-join the Warriors lineup when the 2020-21 season gets underway. Now, Kaiser Permanente introduces this short film called "Above the Waves," which …
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As Always, Progressive Finds Its Way
Are you tired of seeing commercials with zero production values? Commercials shot on iPhones? Or commercials captured from a Zoom chat and edited in post? Have some patience! This trend—borne of dire necessity—has just begun. Plus, not all Zoom chats are created equal. Let's take a look... https://youtu.be/TvHm9ccW8-w Shot on iPhones and leveraging a new condensed timeframe and process for production, the …
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Eva Longoria Colors Her Own Hair In New L’Oreal Paris Ad
Coming up with an idea for a commercial is easy enough to do while working from home. But what about the shoot and post-production? How are the agencies and their clients keeping everyone safe? Here is one way...the following ad was filmed by Eva Longoria using two smartphones in her own L.A. home to comply with social distancing. Agency McCann Paris provided her with remote direction via Microsoft …
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