Wine marketing is oftentimes painfully boring. I'd rather watch paint dry than see a wine ad. Wine ads—like some winery tasting room staff—can be stuffy, talkative, and off-point. Thankfully, change is coming to the wine industry. In June, we reported on Elizabeth Banks and her connection to Archer Roose. Now, it's Snoop Doggy Dogg's turn. Snoop Dogg and 19 Crimes introduce their newest wine: Snoop Cali …
The Richards Group and Tommy Lee Jones Make A Short Western
Beef is the top-selling meat in the U.S., with sales in 2020 increasing to $30.3 billion, a 23.7% jump year-over-year. In Texas—the nation's top beef-producing state—17,500 beef cattle producers, ranching families, and businesses are members of the Texas and Southwestern Cattle Raisers Association (TSCRA), a 144-year-old organization. According to Adweek, the trade org hired The Richards Group to make a …
Continue Reading about The Richards Group and Tommy Lee Jones Make A Short Western →
Billie Eilish and Adobe Do the Celebrity Endorsement Dance
Billie Eilish is a superstar with a shelf full of Grammys. She's also a maker and like so many modern-day makers, she uses Adobe software (to create visual worlds to accompany her music). Before we get to the new Adobe commercial in which she stars—the purpose of this article—let's tune in to Ms. Eilish's pop music. https://youtu.be/fSr85N64BA0 Billie Eilish is a force and a powerful voice for women and …
Continue Reading about Billie Eilish and Adobe Do the Celebrity Endorsement Dance →
Elizabeth Banks Hangs Out and Drinks Wine
How would you like it if Elizabeth Banks was an uninvited houseguest? Many Americans would welcome the Hollywood star with open arms. She's funny, charming, beautiful, and famous. She also likes to drink wine. Marian Leitner, who has a new company to run, isn't so sure. Let's watch. https://youtu.be/9w6J-0cfHmA According to T.L. Stanley at Adweek, Banks is the new Chief Creative Officer and co-owner of …
Continue Reading about Elizabeth Banks Hangs Out and Drinks Wine →
New Work from Martin, Fallon, and Saatchi & Saatchi
America's leading underwear brand offers a more generous 'package' for one's package. A laundry detergent brand deepens its commitment to more sustainability. A bank gives its customers someone to talk to (about big financial decisions). Now, how do three of the best ad agencies in the land address these news flashes? Let's look and listen. Achieving Ball-ance with Hans Actor Tony Cavalero plays the role of Hans …
Continue Reading about New Work from Martin, Fallon, and Saatchi & Saatchi →
PepsiCo Wants to Entertain You
PepsiCo wants to entertain you. Next month, PepsiCo is introducing a reality dating show in partnership with ViacomCBS to promote its new flavor, Pepsi Mango. Details of the dating show are not yet available, but we do know its latest advertainment play from Pepsi as the brand seeks to reach people via television (with shows like Cherries Wild) and movies (like Uncle Drew) as well as through …
New Public Service Announcement Delivers A Big Shot of Optimism
Sports, concerts, and all live events are shared celebrations of American culture and We, the People, have been missing them dearly during this time at home. Thankfully, there is light at the end of the COVID-19 tunnel. Vaccines are fast becoming widely available and highly effective remedies for those who are sick with COVID are also now available. To encourage people to seek out a vaccine, The Ad Council and COVID …
Continue Reading about New Public Service Announcement Delivers A Big Shot of Optimism →
Bubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car
NASCAR is back, if not back to normal. A rain-delayed Daytona 500 was held on Sunday with 30,000 fans in attendance. Going into the 2021 NASCAR Cup Series season, one driver's story keeps rising to the top. Bubba Wallace, the 27-year-old driver behind the wheel of a new No. 23 car that is owned by fellow Cup driver Denny Hamlin and NBA legend Michael Jordan. https://youtu.be/wI_QIPRkBBs Jordan called …
Continue Reading about Bubba Wallace Is Chasing Checkered Flags In An All New No. 23 Car →
