"Come on, Steve. Don't go all Howard Hughes on us." -Jon Stewart, advising Steve Jobs to "chill baby" The Daily Show With Jon StewartMon - Thurs 11p / 10c …
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Celebs Sell Subs On Twitter And TV
Subway is giving away $10 Subway gift cards to people who participate in its "Tweet to Eat" promotion. According to Media Post's Marketing Daily, each day during the promo a famous Subway fan encourages people to use Twitter to weigh in on why they are "a great fit" for the Subway brand. Participants submit their responses to @subwayfreshbuzz on Twitter. Also during April, two new 30-second broadcast/cable …
A Hole In One For Cynicism
Sure, it's powerful because it's got his dead father doing the VO, it's shot in black and white with one camera pointed straight at his morose face, and nothing else. Of course, it'll command your attention in the middle of some pod of otherwise lame commercials. But I just don't buy it. To me, it's inauthentic and fake. I'd rather go see Tiger win the Masters this weekend and put on another green jacket and get on …
Big Air, Big Idea
Red Bull has been doing things right for years, but RedBullProjectX.com, also known as Shaun White's private half pipe outside Silverton, Colorado, is the bomb. It's the perfect example of a lifestyle brand taking their content strategy (and their endorsement deals) to the edge and beyond, a place Red Bull drinkers and radical shredders like to be. The pipe was built by Snow Park Technologies. …
Super Bowl Sunday — The Perfect Occasion for An Abortion Debate
University of Florida quarterback Tim Tebow will appear with his mom in a Super Bowl ad for Focus on the Family next month. According to Advocate.com and The Palm Beach Post, Tebow defended the 30-second ad in which he and his mother Pam are expected to discuss her decision not to have an abortion despite advice from doctors after she contracted amoebic dysentery in the Philippines during her pregnancy with Tim. "I …
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Creatives Serving Creatives
Speaking at the Midem music conference in Cannes, producer and hip hop star Pharrell Williams--a man with a well-honed identity--unexpectedly gave the agency business a rousing endorsement. Asked what he would do if he was starting out today, the singer and producer told the …
Tiger, a Little Tail, and the Marketing Beast
We're led to believe that consumers are savvier than ever. So why are brands and marketers still so willing to invest in celebrities and athletes to push their products? You might think that in this day and age, consumers are less willing to care or believe a message when a celebrity endorses a product. But it's quite the opposite -- and it's more pervasive than ever. We are fascinated with celebrities and athletes …
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Tiger’s Endorsements In The Weeds
Now that the brand managers who rely on golf superstar Tiger Woods for increased market share have had a chance to decide what to do, they're deciding to distance themselves from the married man gone wild. Here's an announcement from Accenture: For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for …
