Sure, he was Mr. Cunningham on Happy Days, but I also remember him being the proud spokesman for Glad trash bags. Happy Days Star Tom Bosley Dead at 83. …
Kodak Turns Into An Adjective
Taking its cue from hip-hop artists, Kodak launches a new campaign whereby if something's cool, it's "So Kodak." PR Newswire has the story: Rihanna, Drake, Trey Songz and Pitbull are the faces of Kodak's new integrated marketing campaign promoting KODAK EASYSHARE Digital Cameras to young, socially connected consumers. The campaign, which launched on October 4th, celebrates what it means to be "SO KODAK" - a moment, …
Golf Gets Into The Swing Of Things
Michelle Wie brings a refreshing, youthful energy to the world of golf. Kia wants to bring that same kind of energy to the automotive world. So, they hired Wie as a sponsor. The music in this spot is "Pro Nails," from Kid Sister. Kia agency David&Goliath enlisted Anonymous Content director Mark Romanek and Spotwelders editor Michael Heldman to help produce the commercial. …
London Fog Finds Perfect Fit With Hendricks
It's good to see Mad Men star Christina Hendricks in a London Fog. Or just about any other garment, for that matter. Mad Men fans will recall that London Fog was featured on the show last season. Don wanted to wrap the brand's classic trench around a nude model, you know, to inject some life into the stuffy old brand. I love how the real life choice by the brand to put Hendricks in its clothes is a continuation of …
Continue Reading about London Fog Finds Perfect Fit With Hendricks →
Nothing’s “Stickier” Than A Popular Tune
I was reading something about how Cotton is using Facebook to its advantage, which is great, but I'm more interested in what the brand is doing on TV. Leona Lewis and Colbie Caillat are excellent picks to endorse the product here, but what's even better is the time and effort put into these songs. These songs aren't throwaway jingles by any stretch. In fact, the songs are good enough to lead a viewer to want to …
Continue Reading about Nothing’s “Stickier” Than A Popular Tune →
NFL Legend John Randle Stars In Spots For Vikings Scratch Game
On behalf of Minnesota State Lottery, Minneapolis agency OLSON recently employed the comedic talents of Twist Director Grady Cooper. Cooper calls the spots, "Stupid comedy for smart people." Which might be funnier than the spots themselves. …
Continue Reading about NFL Legend John Randle Stars In Spots For Vikings Scratch Game →
Strahan Sends People To The Doctor
I love the look from the housekeeper near the end of this spot. Nice touch Deutsch LA. …
He’s Not Robert Parker, And That’s The Point
Virgin America, the California-based airline, is letting Gary Vaynerchuk pick the wines it serves. Vaynerchuk's entertaining Wine Library TV will also make its debut this month on the airline's in-flight entertainment system. "As the only airline based in California we pride ourselves on our fresh approach to the in-flight menu and we're excited to partner with world-renowned wine expert Gary Vaynerchuk to take our …
Continue Reading about He’s Not Robert Parker, And That’s The Point →
