Adpulp
Advertising News and Know-How
By David Burn
We are just three days away from the opening pitch of the 2011 Major League Baseball season. Ergo, it's a good time to view some baseball commercials. Here's one from Swirl in San Francisco. Here's another Giants-related spot for a video game. According to Wikipedia, Giants pitcher Brian Wilson has a mohawk hairstyle and while on a road trip at the beginning of August 2010 grew a thick beard, which he …
Continue Reading about To Hell With Brian Wilson’s Beard, Let’s Play Ball →
By David Burn
According to Adweek, Will Arnett and Jason Bateman’s digital content and production studio, DumbDumb, along with Ben Silverman's multimedia studio, Electus, have produced a series of three-minute videos for Denny's called “Always Open.” The show is an extension of Denny’s latest nationwide campaign developed by NY ad agency Gotham and adds depth to the new “America’s Diner is always open” platform. Denny’s …
Continue Reading about Anal Warts And All, Denny’s Does Episodic Content Right →
By David Burn
Glaceau smartwater, with the help of Zambezi, has done a very smart thing. They enlisted America's favorite "girl next door" (sorry Sandra) to make fun of herself and the very idea of a viral video. The result? The video below is closing in on five million views on YouTube in just three days. In related news, Ms. Anniston is selling her Beverly Hills home for $42 million. Restored by Aniston, the redesigned …
Continue Reading about Four Words For Viral Success: Jennifer Aniston Sex Tape →
By David Burn
Adfreak, AgencySpy and Paste have all pointed to this new full length jingle, recorded by Weezer. The song was actually written by a young Barry Manilow. He also wrote "I am stuck on Band-Aid, 'cause Band-Aids stick on me!" back in the day. To State Farm's knowledge, the full song had never been recorded. After taking a look at the it, Weezer agreed to give it a go. What do the band's fans think? Surely, they're …
Continue Reading about Band On The Run (To The Bank And Back) →
By David Burn
Jay Electronica says Hip Hop is different on his Mountain Dew-flavored mountain. Mountain Dew has also hired Katers17, also known as Kate Elliott, to create short YouTube videos using its product. According to MarketWatch, PepsiCo is letting Elliott do her thing, not follow a script written by the company's ad agency. …
Continue Reading about Mountain Dew Is Not Illuminati, But Their Eye’s On The Money →
By David Burn
According to The Wall Street Journal, Lexus is enlisting people with a strong following on Twitter and other social media to create buzz around its products. Its new campaign includes online videos that show actress and comedian Whitney Cummings interviewing an array of social-media heavyweights as they take the Lexus CT 200h for a spin around their hometowns. The stars of the campaign include Baratunde Thurston, Web …
By David Burn
The U.S. Department of Agriculture's (USDA) Economic Research Service reported earlier this week that more than 50 million Americans, including 17 million children, live in hunger. Feeding America and the Ad Council--with pro bono help from Cutwater--are publicizing the need and asking for a hand in solving the hunger epidemic. "We are compelled, obliged, even humbled, especially during these hard times, to be …
By David Burn
Wendy Thomas' famous face has been plastered on Wendy's locations worldwide since 1969, but surprisingly, she's never appeared in a commercial for the fast-food chain. That is about to change as three new commercials starring Thomas begin airing in Las Vegas next week. Thomas and her siblings own 33 Wendy's franchises. The spots were created by Wendy's agency Kaplan Thaler Group, also the creators of the chain's …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer