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Advertising News and Know-How
Nestlé USA's Butterfinger has tapped actor Rob Lowe to direct a 25-minute horror parody, and is now recruiting fans to contribute to the project, according to Marketing Daily. Lowe, who previously directed a movie for Showtime, told "Access Hollywood" that he views the project as a chance to make something "funny and sort of subversive" and interact with fans ... and confided that "in truth, I'm playing the …
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Despite the extraordinary wealth in this nation, six million senior citizens in the U.S. "face the threat of hunger," according to AARP. Yes, our priorities are way out of line... As you can see, AARP teamed up with four-time Sprint Cup champion Jeff Gordon for its Drive to End Hunger, the first cause-based sponsorship in NASCAR history. To promote this historic initiative, Austin-based GSD&M completely …
Whitney Jefferson, Editor of Jezebel is confused. We're confused: is Fabio really the new Old Spice guy or are the new series of Old Spice ads featuring Italian model with golden locks just some kind of publicity stunt? Maybe I can help. It's not a publicity stunt, it's an ad campaign. Of course, it's easy to understand the confusion. Not only did Old Spice move away from a sure thing in Isaiah …
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Gentlemen drink SoBe. Yeah right. If that's not enough eye candy for you, head over to SoBe.com and try to look Sports Illustrated Swimsuit model, Kate Upton, in the eyes. Hat Tip: Adfreak …
Continue Reading about SoBe Gives “Eyes On The Prize” New Meaning →
This new commercial for Google Chrome celebrates Lady Gaga's special and unmediated relationship with her fans, the Little Monsters. According to Mashable, Google is far from the only brand lining up to work with Lady Gaga. The promotional juggernaut further ramped up her all-encompassing web presence, fostering partnerships with Zynga for the FarmVille-inspired GagaVille, Starbucks for a massive scavenger …
Ndamukong Suh is from Portland (where I live). He played college ball at Nebraska (where I'm from). The Detroit Lion tore up the NFL as a rookie last season. Now, he's starring in the latest ad from Chrysler, courtesy of Wieden+Kennedy. Like Eminem in the automaker's hit Super Bowl ad, Suh stoically drives a Chrysler through the streets of his hometown -- in this case, Portland -- while a grizzly voice extols …
Continue Reading about Ndamukong Suh Motors Through Portland In A New Chrysler 300 →
What happens when you put Uma Thurman, photographer David Lachapelle and Fred & Farid all in the same room? This happens: Via: Whitezine …
"Climate science has basically been at the receiving end of the best-funded, best-organized smear campaign by the wealthiest industry that the Earth has ever known—that's the bottom line." - Professor Michael Mann The factors that ruin our air and drive the Earth's temperature to dangerously high levels are also busy destroying our land and water. Take a look... According to Rainforest Action Network the …
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