Adpulp
Advertising News and Know-How
Megan Fox may be smoking hot, but let's not hold that against her. Like many of us, she aspires to higher things. Like inter-species communications! And thanks to a willing dolphin, an adoring team of scientists and the new Acer Aspire S7 Ultrabook, Fox achieves her goal in a scant 90 seconds. …
Continue Reading about Political Ads Haven’t A Chance Against This Beauty →
UPDATE 10/6/12: We wrongly assumed W+K made the following Levi's spot. Please excuse our initial error and see the revised post for the correct credits. "Just Do It" is much more than a tagline. It's a platform, and an ethos so deeply embedded in Nike's core, that the brand doesn't even need to use the three little words anymore to convey the meaning in them. Take a look at this new long form commercial from …
SOREL, a brand owned by Columbia Sportswear, is featuring "fiercely independent, creative and inspiring women who are living out their passions" in its new Get Your Boots Dirty ad campaign from Butler, Shine, Stern & Partners. Kimberly Barta, SOREL’s senior global brand director, said, “Women tell us they feel a sense of fearlessness and strength when they put on boots." “SORELs don't just look great, they …
Continue Reading about SOREL Challenges Women To Get Their Boots Dirty →
Despite a shared lead after 54 holes, Jim Furyk did not win the U.S Open yesterday at The Olympic Club in San Francisco. Nevertheless, I couldn't help notice that the West Chester, PA-native is a walking billboard for 5-hour Energy. He says in the spot that he was skeptical, but that he's been taking the product for a year and it works. Are you ready to take Furyk's word on this? …
Continue Reading about He Didn’t Win, But He’s Not Tired, So There’s A Win In There Somewhere →
A subplot on last night's "Mad Men" was an attempt by the agency to get the then-new Rolling Stones to do a commercial for Heinz. It was mentioned that in England, the Stones had done a spot for Rice Krispies. Which is true. See it here: …
Continue Reading about See The Rolling Stones’ Early Sell-out For Rice Krispies →
It's not everyday that a brand celebrates a writer. But this new campaign from Rawle Murdy for Charleston, South Carlolina-based grocery chain Piggly Wiggly does. The following spot is narrated by novelist Josephine Humphreys, also from Charleston. The new “Local Since Forever” campaign feels right, says David Schools, President and CEO of Piggly Wiggly. “A lot has changed in the world since our …
Continue Reading about Charleston Novelist Claims, “We Are The Pig” →
What kind of music do your favorite Kiwi rugby players listen to before a big match? adidas has the answers, and with help from iris worldwide, is presenting them in an integrated campaign featuring players from Investec Super Rugby, "the finest provincial rugby competition in the world." Visitors to the campaign microsite can listen to the tracks online, with New Zealand fans able to download free …
Continue Reading about For These Rugby Stars, Music Is Crack-Dusted Wheaties →
Most of the ad people visiting Austin for SXSW have made their way back to New York City, L.A. and every other corner of Adlandia. But not all. Some are staying behind, as I used to do, for SXSW's Film and Music Conferences. Brent Grulke, creative director at SXSW, told Fortune, that big companies have taken on a larger, more direct role in the music industry. "What really kind of blows my mind is how enormous …
Continue Reading about Hi, I’m A Copywriter And An A&R Guy…Your Band Sounds Great →
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