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Advertising News and Know-How
This year’s Christmas campaign for UK department store John Lewis & Partners is about the power of a gift. And how that gift inspired, changed and influenced the course of a little boy’s life. That little boy just happened to be Sir Elton John. https://youtu.be/mNbSgMEZ_Tw My gift is my song and this one's for you. Agency: adam&eveDDB ...So excuse me forgetting But these things I do See I've forgotten …
Continue Reading about What Does Your Little Rocket Man Want for Christmas This Year? →
The Big Lebowski is a cult film from the Coen brothers that's arguably more popular today than ever. Pendleton Wollen Mills, one of the Pacific Northwest's original outdoor brands, is the lucky beneficiary of the film's evergreen nature. Why? The Westerly, dude, that's why! Jeff Bridges wore his own clothes for this role, and though there were two sweaters handknitted as backups, he preferred wearing his …
Continue Reading about Don’t Be A Moron, Donny. The Dude’s Sweater Can Be Yours! →
When Anna Kendrick travels, she expects better. Because she is a Hollywood star, I believe she receives better without too much effort. For the rest of us, we need help and Hilton wants to provide it. Hilton’s new promise to consumers to “Expect Better” includes a Price Match Guarantee for guests who book at Hilton.com, through the Hilton Honors app or through other official Hilton …
When I was a boy, my grandpa would ask me the same question over and over. "What did you learn in school today?" The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most from my teachers. Today, I ask myself, "What did I learn today?" Did I learn to be a better writer, a better advertising …
Dan Wieden and his ad agency are many different things to many different people. As far as I'm concerned, he's the copywriter's copywriter. His game-changing tagline for Nike has always summed up the sports brand in three perfect syllables. Just Do It. The brand mantra is now 30 years old and Nike wants to let its pirate flag fly. Nike wants to be "Nike the disruptor" again. The innovator. The champion. …
"Old MacDonald," you've been remade. Land O'Lakes partnered with Nashville’s Americana-soul powerhouse Maggie Rose and Grammy award-winning songwriter Liz Rose to rewrite and release the classic children’s anthem for a new generation, and just in time for Women’s Equality Day. https://youtu.be/0GCTTAvhC-g Wow, the song is better than ever. Let's look at the opening lyrical flourish: Sun comes up, she’s …
Continue Reading about With Women Making The Butter, Land O’Lakes Is All Together Better →
Renting a car from a rental car company is so last century. In the sharing economy, you dream up your temporary ride to complement your outfit for the night. https://youtu.be/_v2kzjkEO7A Comedian Hannibal Buress and director Kris Merc set out to make a weird, charming, and surprising piece of content for car sharing marketplace, Turo. Turo CMO, Andrew Mok, says, "The beauty of this collaboration is that …
Continue Reading about Hannibal Buress Goes “Back To The Future” for Turo →
Spotify was named Ad Age's "In-House Agency of the Year" in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let's take a look at some of Spotify's creative output... The brand turned popular playlist RapCaviar into a sub-brand "that could meaningfully connect with artists as well as our core hip-hop audience," said Jackie Jantos, Spotify's VP, …
Continue Reading about Spotify’s In-House Creative Team Is Raising The High-Bar →
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