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Celebrity Endorsement

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Forget Wisdom of the Crowds, It’s Wise To Work with Senior Citizens

"El presentador de noticias de 88 años" is a new effort to fight ageism from Fundación Las Rosas in Santiago and Chilevisión. The Chilean TV channel recently brought legendary Chilean anchorman Javier Miranda, 88, back to the primetime news show to deliver a special announcement about the value of senior citizens participating in today's aging workforce. According to the World Health Organization, life …

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Our Relationship To Money Is Changing, Visa Wants To Talk About It

Women today are challenging gender norms and tackling taboo topics, but there’s one taboo topic that remains unaddressed: money. According to research, Millennial women feel more comfortable talking about sex than money. Visa wants to change that. This week, Visa is launching phase two of its popular social and digital series ‘Money is Changing’ with the help of its agency partner, Decoded …

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YETI Presents Derrick Begay, Navajo Cowboy

Growing up on the Navajo reservation in rural Arizona, Derrick Begay dreamt of making it as a professional rodeo star. Today, he's living his dream. Begay has made it to the Professional Rodeo Cowboys Association national finals six times, and his PRCA Career Earnings equal $1,204,435. Unassuming in person, bold in the ring, Begay knows the ropes of rodeo competition. As the short documentary reveals, …

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Super Bowl Advertisers Guarantee the Game Will Be More Entertaining

Super Bowl Sunday is no longer a day. It's a celebration of spending, from the exorbitant ticket prices to the cost to run a Super Bowl commercial, it's all about the Benjamins. What gets overlooked is how it's not just the big spenders who part with cash. American adults say they will spend an average $81.30 for a total of $14.8 billion as they watch the New England Patriots and the Los Angeles Rams meet up in …

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Zoe Kravitz, Beer Whisperer

Does the idea of drinking an organic beer in Hawaii with Zoe Kravitz send chills down your spine? Michelob ULTRA Pure Gold and FCB/Chicago teamed up to make this Super Bowl LIII commercial wherein Kravitz delivers the Pure Gold brand message using Autonomous Sensory Meridian Response-like techniques. In other words, the commercial induces tingling sensations by encouraging drinkers to reconnect with nature through …

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Helping Mister Rogers’ Neighborhood Heal

Last October 27th, 11 people were murdered in cold blood while they worshipped at Tree of Life Synagogue in Pittsburgh's Squirrel Hill neighborhood. It was the deadliest attack on the Jewish community in the United States and a searing reminder of how hatred of the other combined with weapons of war are a sickening reality in America. The gravity of the situation leads one to ask, "What can I do?" Alex DiBucci and …

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1800 Seconds Heads to Legendary Westlake Studios To Lay Down Fresh Tracks

1800 Tequila with the help of Pusha-T found 10 aspiring hip-hop artists to kick off 1800 Seconds, a new recording and artist discovery platform that gives unsigned artists a chance to write and release one new three-minute track with the full production and marketing support of a record label. Thanks to Pusha-T’s talent scouting, direction and curation, the 1800 Seconds music platform produced a 30-minute …

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Bourbon Lovers Know to Look for the Mark of the Maker

A bottle of Maker's is a thoughtful gift. The handmade Kentucky liquid is a favorite of bourbon aficionados from coast-to-coast, including Scarlett Johansson, who narrates the brand's holiday spot. The spot also features the song, “Good as Gold” by Moon Taxi. https://youtu.be/VU5yZfvqhAk The new work invites fans to discover how Maker’s Mark is crafted at its national landmark distillery in Loretto, Ky. This …

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