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Advertising News and Know-How
Every year on May 3rd we celebrate the fundamental principles of press freedom and defend the media from attacks on their independence. To mark World Press Freedom Day this year, Reporters Without Borders is launching a new “#FightFakeNews” campaign. Reporters Without Borders worked with BETC Paris to create the TV spot. https://youtu.be/yVVkxZJ8oDQ "Content that is produced in a rigorous and honest …
Continue Reading about Fake and Phony Non-News Is The Media Industry’s Toxic Sludge →
Donald Trump is the first U.S. president without a companion animal in 130 years. The last was Andrew Johnson. He was impeached. In a new campaign created by the community, PETA urges President Trump to adopt and feel the adoration of a loyal dog. It's a simple act that could save one dog and the world. PETA hopes that Trump will be inspired to adopt one of the 2,100 dogs currently waiting in animal …
The Y played an integral role in my upbringing. I learned to swim at the Y, attended Y camps, played on Y baseball teams, and more. Apparently, actor Ethan Hawke had a similar experience. https://youtu.be/LhyWoce1EH0 "One of the things I love about the Y...you learn how to play with other people," Hawke says. Yes! Learning to play well with others is one of life's fundamental skills. "We were seeing an …
Continue Reading about My Y Story: A Star-Studded Original Content Series by the Y →
The Lacoste crocodile is one of the most iconic brand marks in the world. In an innovative new promotion, the croc is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. To help bring attention to the global environmental crisis, the French fashion company has partnered with International Union for Conservation of Nature to help ensure the long-term survival of …
Continue Reading about Lacoste’s Crocodile Makes Room for Endangered Species →
The most notorious ad agency in America today is also the most effective content marketer in the land. This is not something to be happy about (unless you favor more noise and distortion, over clarity and honesty). Here's a passage from Ackerman McQueen's homepage: WE HAVE FOUND OURSELVES AT ODDS WITH MANY IN OUR INDUSTRY. Those who crave mass impressions, viral videos or short-term results have never …
Continue Reading about The NRA’s Ad Agency Is A Formidable Opponent of Freedom →
One cyclist in four rides without a bike light in Brussels (I believe the numbers are even higher in Portland, OR), putting themselves and others at risk of serious accidents. To tackle this problem, independent agency mortierbrigade came up with an innovative experience for their client Bike for Brussels: the first “Bike Light Lane”. https://youtu.be/ef7LA9rxUBw When cyclists without lights entered the …
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