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Harmless Harvest Overcomes Objections Before You Can Object

Harmless Harvest, the organic coconut water pioneer, is kicking off a bold new out of home and transit campaign on some of NYC and LA’s most popular buildings, billboards, and subway lines including Union Square, Lafayette, and the L train. “With this campaign, we’re encouraging our customers to look closer at what’s behind the brand and the values we stand by,” says Jenna Stephenson, Director of Marketing and …

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Habitat and BETC São Paulo Kill Deadly Mosquitos Before They Hatch

Problem: The proliferation of the Aedes Aegypti Mosquito in Brazil, the carrier of such harmful diseases such as Zika, Dengue, Yellow Fever and Chikungunya. Solution: Habitat For Humanity and BETC São Paulo teamed up to create an innovative way to attack the mosquitos. https://youtu.be/TvUIOxxuLZI The posters dissolve during the rain, releasing a powerful yet environmental friendly larvicide that kills the …

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Dermodex Makes “Baby Book” To Celebrate and Highlight the Need for Adoption

Late adoption in Brazil, as elsewhere, is rare. People want babies. Today, 92% of children who are waiting for adoption in Brazil are over seven years old. However, of the 37,000 parents who want to adopt, only nine percent welcome children of that age or older, according to data from the National Justice Council. To bring attention to the adoption cause, Dermodex brand, a specialist in diaper rashes, and BETC …

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Hunters Hunt; Meanwhile, Gun Lobbyists Squawk Their Brittle Beaks

YETI is an Austin-based outdoor gear company that makes high-end coolers, which are primarily used for hunting and fishing. Recently, the company took aim at its own outdated discounting programs, only to receive incoming fire from The NRA and its members. According to the Austin American-Stateman, YETI notified the NRA Foundation, as well as a number of other organizations, that they were eliminating a group of …

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Birds Are Way Cool—Let’s Save Them

Did you know that nearly 314 bird species are on the brink of extinction today? This is not the centennial celebration that fans of biodiversity and the 100-year old Migratory Bird Act wanted. When Looney Advertising in Montclair, New Jersey learned that more than half of the birds in North America are at serious risk due to climate change, agency president, Sean Looney, decided to pitch Audubon on a …

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Negative Stigmas About People Living With Mental Illness Are Depressing

Did you know that approximately 1 in 5 adults in the U.S., or 43.8 million Americans, experience some form of mental illness in a given year? Struggling with depression and other mental health issues is almost as common as the common cold. To encourage dialogue about mental health, Philadelphia-based creative agency Red Tettemer O’Connell + Partners has launched new work for Bring Change to Mind, a non-profit …

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