Adpulp
Advertising News and Know-How
Did you know that SodaStream is the No. 1 sparkling water brand in the world in terms of volume consumption? PepsiCo recently acquired the company for $3.2 Billion. For the company's CEO, reducing the use of plastic bottles is more than a cause, it's a religion. “More than 8 million tons of plastic goes into the ocean every year. This plastic doesn't disappear. It breaks up into tiny particles, floats in the …
Continue Reading about SodaStream Imagines A Plastic-Free Ocean →
When was the last time you put your device down and asked your children to go outside and play? Did you know that 79 percent of kids wish they could experience more outdoor adventures, yet only 59 percent of parents report regularly or occasionally visiting a forest or park with their family? Being outdoors is known to enhance creativity, improve attention span and increase problem-solving abilities. Despite …
Continue Reading about Discover the Unsearchable In A National Forest or Grassland →
"Old MacDonald," you've been remade. Land O'Lakes partnered with Nashville’s Americana-soul powerhouse Maggie Rose and Grammy award-winning songwriter Liz Rose to rewrite and release the classic children’s anthem for a new generation, and just in time for Women’s Equality Day. https://youtu.be/0GCTTAvhC-g Wow, the song is better than ever. Let's look at the opening lyrical flourish: Sun comes up, she’s …
Continue Reading about With Women Making The Butter, Land O’Lakes Is All Together Better →
How many emails per day do you receive? How many of them request money from you? If you've bothered to donate to a political campaign, or non-profit, you're under constant pressure to give more. If you purchase a product or service online, it's the same onslaught of emails that never end. To make matters worse, the creative found in these email pitches is piss poor. With the bar so far beyond low, it doesn't …
Non-profit organizations and political movements are often so laser-focused on their goals, they fail to see the importance of process and the best path forward. Even fewer have a talented team of brand-builders on the job. Thankfully, the ACLU is the exception to this rule. According to Fast Company, the ACLU’s product development team is mobilizing The Resistance using data visualization, sticky design, and an …
The American West is not a place rich in water. If the people who live in the American West don't learn to curb their water consumption, and quick, water will be a thousand times more valuable than oil ever was. Thankfully, Roy Spence, one of the founders of ad giant GSD&M is working with state officials on a campaign to get Texans to cherish water. GSD&M is partnering with Texas State University’s …
Continue Reading about Forget About “Got Milk?” Got Water Is A Matter of Life and Death →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
