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By David Burn
Sometimes it's fun to create a wholly unsavory character. One with character defects as obvious as scars. That's where TBWA\Toronto and Holiday Films director Adam Massey went with this new campaign for MADD. …
Continue Reading about MADD Says Drunk Drivers Are Moral Midgets →
By David Burn
Chad Norman helps organizations supercharge their Web experiences at Charleston, SC-based Blackbaud, a software developer focused on the non-profit sector. Turns out his advice on how to use social tools is applicable way beyond the non-profit sector. Take a look: 50 Social Media Tactics for NonprofitsView more presentations from Chad Norman. …
Continue Reading about Mission-Driven Communications In The Social Space →
By David Burn
The 15th United Nations Climate Change Conference (COP15) is taking place at Bella Center in Copenhagen right now. To raise global awareness for the climate change issue, the UN is working with the International Advertising Association to rebrand the famous Danish city during the Conference. From December 7 -18, Copenhagen is Hopenhagen. Ogilvy, OgilvyEarth, OgilvyPR, Ketchum, Colle+McVoy, T-sign, Mannov, Zazengo, …
Continue Reading about The Climate For Change Is Heating Up →
By David Burn
Hosted by Annie Leonard, the creator of the viral video hit The Story of Stuff, (viewed worldwide over 8 million times), the Story of Cap & Trade is the first in a series of six short films the Story of Stuff Project is releasing over the coming year with Free Range Studios and more than a dozen of the world's leading sustainability organizations. …
Continue Reading about Annie Leonard Can Teach Some Macroeconomics →
By David Burn
In an effort to promote Detroit as a city open to creative young people, Doner draws a parallel to the efforts made by Ernest Shackleton, the Antarctic explorer, which is at once outrageous and on point. Doner's campaign is in response to a challenge issued by Time Inc. Time asked Detroit agencies to craft a campaign aimed at young, college grads, especially those with creative personalities - artists, musicians and …
Continue Reading about Move To Detroit For An Epic Adventure →
By David Burn
When moms took on drunk drivers during the Reagan years, they made a big difference. Now, Moms Against Climate Change, a Canadian advocacy organization, wants to make a similar impact on behalf of kids (and we're all someone's kid). …
Continue Reading about Gratuitous Use of Children In An Ad (But It’s For A Good Casue) →
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