Baldwin& has some strange ideas about motivating people to give household items to Habitat for Humanity's ReStore. Last time I checked, the ReStore wasn't seeking used commodes. Gross. No, the ReStore is a great way to support Habitat via contributions of clothes, furniture, golf clubs, computers, etc. There are about 100 other ideas I'd explore before this one. Of course, it's better than a straight up retail pitch …
Kids Need Roughage And Whole Foods Intends To Bring It To Them
Whole Foods Markets is raising money and awareness with its Salad Bar Project, an effort to place salad bars in 300 schools around the nation. Placing a salad bar in a school is one of the fastest ways to create fresh food access to all students. Schools can also use their salad bars to introduce children to food in its raw state and educate students palates by offering some special seasonal salads. The grant money, …
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Can Ads Help Change Perceptions Of Muslims?
We're approaching the 9th anniversary of 9/11 and tensions are already high over a proposed Islamic community center near Ground Zero. Yahoo! News reports on one attempt to promote more tolerance of Muslim-Americans. The Council on American-Islamic Relations (CAIR) released a series of advertisements today that will run on national television, clearly intended to counter some of the furor over the proposed mosque …
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Every Child Has A Dream
Vital Voices, a leading non-governmental organization, identifies, invests in and brings visibility to extraordinary women leaders around the world. This film tells the story of Kakenya Ntaiya, and how she has used her "vital voice" to change the lives of girls growing up in her native village in Kenya. The video was produced by YouTube Video Volunteers, which matches social change groups with filmmakers who are …
Leo Burnett Detroit Gets Results, Wins Grand Effie
The Detroit Public Schools "I'm in" campaign captured the Grand Effie Award at the 42nd Annual North America Effie Awards in New York last night. The campaign from Leo Burnett Detroit encouraged Detroiters to proclaim their support for Detroit Public Schools by declaring "I'm In." The results exceeded the district's expectations, bringing in 830 students more than the district's goal of 83,777 students, and …
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There’s No Excuse For Dirty Water
I'm often thinking about, writing about and talking about how advertising can be put to good use by conscious brands. Scott Harrison, founder of charity: water, and speaker at Big Omaha yesterday, gets that and it's a huge help to his organization and the righteous cause it supports. I don't love the spot above, but it does star Jennifer Connelly and American Idol donated a one million dollar time slot to air …
