Adpulp
Advertising News and Know-How
Last week, I posted some contrarian views on Dove's "Real Beauty Sketches" idea. Writing in Forbes CMO Network, Will Burns leaps to the defense of Dove and smacks down the criticism of the video, calling the criticism "ugly" and "absurd." Burns is off the mark here with his characterizations. There's nothing ugly or absurd about the reaction to Dove's advertising idea. When people feel a personal, visceral …
Continue Reading about Authentic Brands Attract, And Deserve, Authentic Scrutiny →
Hunger in America. These are words that ought to be incomprehensible to us, but sadly they're not. For 1 in 6 people in the United States, hunger is a reality. In a nation that grows as much food as we do, this rate of hunger is a crime. Yet, we have no Hunger Police to round up the perps. So, we're left to do what we can through direct service, charitable organizations and corporate concerns. For …
Continue Reading about Buttered Up Dishes On Pinterest Help Feed The Hungry →
My friend Tom Asacker perked up when I wrote this the other day: "As a result of this digital vastness we now face a massive content hole, because millions of web pages are nothing without content. Yet, the content hole is actually much bigger than what we see online. And content marketing is much bigger than affixing pixels." Tom replied, "Content hole?" More like content glut." It's a subject …
Continue Reading about We’re Taking The Concept of “Brand Impressions” Much Too Lightly →
The "culture wars" have come to Mainstreet, U.S.A. The Boy Scouts are not an inclusive group, and one of their biggest corporate backers has been moved to change their giving policy because of it. According to The Oregonian, Intel (Oregon's largest employer) will no longer include The Boy Scouts or any non-profit that fails to comply with the company's own nondiscrimination policy in its philanthropic …
Continue Reading about In America, Companies Are People And People Discriminate →
Cancer is an epidemic that touches just about every one of us. Cancer is at once universal and deeply personal. Tapping into this truth helps makes this Breast Cancer Awareness initiative from Caribou Coffee and Colle+McVoy come together at a higher level. The label on each package of Amy's Blend--named in honor of Amy Erickson, a cherished, former roastmaster at Caribou who lost her life to breast …
There are 2,000 people, many from prominent client organizations, currently gathered in Orlando for the 2012 Association of National Advertisers’ Masters of Marketing conference. One client-side marketer of note, Kimberly Kadlec of Johnson & Johnson, said from the stage today, "We are responsible to connect with people in ways that are instructive and not disruptive." That's somewhat disruptive, to my mind. …
Continue Reading about J&J Continues To Meet Its Customers At Common Points of Interest →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
