RPA and Honda have conjured up some terrific animated videos to help promote three worthy causes this holiday season. The videos feature favorite nostalgic toys such as Gumby and Pokey and Skeletor and He-Man singing their renditions of familiar or newly created holiday tunes. Each video has a charity associated with it. The video that garners the most views through December 21 will win a grand prize of …
Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There
Holiday Inn's new all-digital campaign, "Journey to Extraordinary," seeks to tell captivating stories that bring the customer journey into focus. Before you say, "Oh great, another customer testimonial," consider that customers prefer to hear from one another, and that the brand's job in "building community" today is all about enabling these interactions. Okay, let's meet social entrepreneur Majora Carter, a …
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See A Veteran, Help A Veteran
Today is Veteran's Day in The United States. Veterans Day celebrates the service of all U.S. military veterans, while Memorial Day is a day of remembering the men and women who died while serving. Sadly, too many of our living veterans are suffering from post traumatic stress disorder, alcohol and drug addiction, domestic violence, poverty and homelessness. Veterans like Joe Wolf in Grand Rapids, for example. …
Whatever Car You Drive, Get Behind Honda’s Effort To Save Drive-In Movie Theaters
An American icon is vanishing. Thankfully, a Japanese car company with the help of RPA in Santa Monica, is doing something about it. Starting at 10 a.m. Pacific time today, Honda will use its Twitter page to conduct an auction hosted by celebrity film critic Leonard Maltin. Proceeds from the auction will benefit Project Drive-In, Honda's community service campaign to help a handful of drive-in movie theaters …
Honda Makes Itself Useful, Launches Perfect Public Service-Like Campaign
Digital disruption is more than an annoying ping in your pocket, and it's not all good. Take the situation facing hundreds of drive-in movie theaters around the nation--if they fail to upgrade their projection equipment to the tune of $75,000 per screen by the end of the year, they will no longer be able to show first-run films. Clearly, this is a problem in need of a solution and I for one, am pleased to see a …
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“Dumb Ways To Die” Lives On As Best Of Show At The One Show
Lord knows I've had things to say about awards shows and their questionable judging, but this time I truly believe The One Show got it right. Congratulations to McCann in Melbourne for their effort on behalf of safety on Metro Trains called Dumb Ways To Die. It was awarded Best Of Show at The One Show awards, held earlier this evening. It's been six months and I still can't get this song out of my head. …
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