Adpulp

Advertising News and Know-How

You are here: Home / Archives for Cause-Related Marketing

Cause-Related Marketing

By

New Brew from Soweto Pays Homage To The City’s Brave Freedom Fighters

The June 16, 1976 Uprising that began in Soweto and spread countrywide profoundly changed the socio-political landscape in South Africa. Forty years later, Soweto's first craft brewery is paying tribute to the student rebels of '76 with Soweto Gold ’76, a limited-edition lager that was matured in Jameson Irish Whiskey casks for 76 days, achieving an alcohol content of 7.6%. https://youtu.be/qewkHJsYdek The …

Continue Reading about New Brew from Soweto Pays Homage To The City’s Brave Freedom Fighters →

By

Syrian Refugees Are Drowning

The Syrian Civil War and its aftermath is one of the great humanitarian disasters of our time. Since the beginning of the war, millions of Syrian people have fled their homeland. Their escape route has been as tragic as the war itself. More than 4000 Syrian refugees have died while trying to cross the Mediterranean. TBWA\ISTANBUL and international humanitarian aid agency Support to Life are working to …

Continue Reading about Syrian Refugees Are Drowning →

By

When Girls Compete, We All Win

Let's look at the Always brand Super Bowl spot again. It's a spot that takes chances by taking a stand, which naturally irks a few people, while working to inspire others. http://youtu.be/XjJQBjWYDTs Writing for The Week, Elissa Strauss explores whether or not feminist-inspired advertising is a bad omen for women's rights. Should we be celebrating the corporate world's embrace of feminism? Or condemn them, …

Continue Reading about When Girls Compete, We All Win →

By

See This: Homeless People Wrapped In Christmas Lights

Homelessness is certainly one of the more dramatic issues of our time. When using communications to address the issue, there is no need to complicate the matter or get in the way of the message. Thankfully, none of that artifice is present here. To raise awareness of the 93,000 homeless people all over the United Kingdom, Ogilvy & Mather/Japan created an integrated social campaign for Adot.com, highlighting the …

Continue Reading about See This: Homeless People Wrapped In Christmas Lights →

By

Three Words Kids Should Never Hear: “Lockdown Drill Complete”

When I grew up, gun violence had yet to rear its ugly head in our schools. Frankly, I can not imagine how scared American kids are to go to school today, to say nothing of the fears of their parents. As the two-year anniversary of the Newtown tragedy on December 14th approaches, Moms Demand Action is ramping up efforts to strengthen membership and raise awareness about the reality of gun violence in …

Continue Reading about Three Words Kids Should Never Hear: “Lockdown Drill Complete” →