Did you know that 64% of Millennials would rather make $40,000 a year at a job they love than make $100,000 a year at a job they think is boring? In other interesting news, there is a 44% underemployment rate among recent college graduates, yet only 9% of top-performing college students say they plan to go into teaching. Clearly, this is a societal problem in need of a strong communications solution. …
A Child’s Pain Is The City’s Pain Is The Nation’s Pain
The kids who rely on Youth Ambassadors in Kansas City are in the line of fire today. In other words, the kids are not currently living a storybook childhood. Perhaps, that's why these animated tales from VML contain such awesome power. The agency is presenting some of the harshest truths about our culture in a way that makes the content accessible and incredibly compelling. Is there any doubt that poverty …
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O, Say Can You Swim?
Swimming is one of the best exercises known to man and an essential survival skill. It's also a lot of fun. Appearing online, on social media and in swim clubs across the country, these posters are part of the USA Swimming's "Swim Today" campaign from Colle McVoy in Minneapolis. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages …
Special K States The Obvious
Women are amazing. https://youtu.be/ABw7RJpPMb8 Agency: Leo Burnett …
Blood Red in Bogotá
Historically, the red in Columbia's flag is reminds Columbians of the blood spilled to create and defend their nation. McCann Colombia decided it was time to endow the nation's flag with new meaning. https://youtu.be/Avpf9ntsLRI Using Colombia’s flag and its tri-color yellow, blue and red hues, McCann created blood bags of yellow and blue on which a red stripe appears as blood is collected. The …
It’s A Bird. No, It’s A Hearing Test
Problem: There are 500,000 people suffering from hearing loss in the United Arab Emirates. Solution: FP7, a McCann agency in Dubai, came up with an ingenious campaign for HearLife Clinic to help address the public health issue. https://youtu.be/08D6jQ9xJlQ https://youtu.be/9zedbaQpnhY The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an …
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