Adpulp
Advertising News and Know-How
Baseball season is almost here. And people forget. GMC is wisely reminding us, and wisely using a World Series hero and one of the best songs in rock and roll history to move metal. http://youtu.be/MYKkH1yeglo The commercial features San Francisco Giants relief pitcher Jeremy Affeldt, who earned the win in Game 7 of the team's World Series victory last year. Credit Leo Burnett, GMC's longtime agency of …
Continue Reading about Driving A Giant GMC Truck Is Like “Painting The Corners” →
I took a speed reading class once when I was in college. It seemed the smart thing to do, given the intense workload. But I couldn't train my eye to skim. Then one day the teacher asks, "by chance are you a writer?" Writers can't speed read, she told me. They care too much about the words. The funny thing is, reading on the web all day has trained my eyes to skim. Now, I can do it and so can you. Here, give it a …
Continue Reading about Honda Wants To Push You To Read Real Fast →
Hyundai is the official vehicle partner of the GRAMMY Awards. As part of the deal, the car company is supporting the emergence of new artists via the GRAMMY Amplifier program, now in its third year. The partnership was brokered by Hyundai’s agency GreenLight Media and Marketing. http://youtu.be/4U8UvZC3qIk Aspiring musical stars sent in video renditions of their songs (through January 26th), which are now …
Continue Reading about Mark Ronson Rides In A Hyundai To Find New Musical Talent →
I am fortunate to meet interesting people care of my work here at AdPulp. Can I tell you a story about one such reader turned friend and colleague? Charlie Quirk is a Larkin Sandgroper, a.k.a. a man from Western Australia. He plays Aussie Rules Football, drinks beer and tells off-color jokes. He's also making his way in the ad business, in a big way. Yesterday, the U of O alum and veteran of several agencies in …
Continue Reading about To Drive Chevy, Larkin Sandgroper Migrates To Detroit →
PopKey is a smart phone keyboard application where you can find, send and store animated GIFs via text. Lexus and Team One have placed a group of holiday-themed animate GIFs on PopKey to inspire and motivate people who would play with such things to drive a Lexus. Puppies and kids. This is advertising today, yesterday and tomorrow. …
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RPA and Honda have conjured up some terrific animated videos to help promote three worthy causes this holiday season. The videos feature favorite nostalgic toys such as Gumby and Pokey and Skeletor and He-Man singing their renditions of familiar or newly created holiday tunes. Each video has a charity associated with it. The video that garners the most views through December 21 will win a grand prize of …
If you watch TV at all, you're going to encounter commercials that offend and annoy. Take the following Buick spot—I find it highly annoying... http://youtu.be/3PINPZr6loY Having trouble keeping up with the Garcias? Buy a Buick! It's your duty as a good husband to bring home the bacon in a Buick Enclave. This look into the modern American marriage, brought to you by Buick, is a distraction from the strategy …
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If you want to sell... Show, don't tell. Ford Explorer sought to showcase various new features to help create interest in the vehicle. In print, a feature like "Park Assist" would typically be called out in the copy or pointed to in a diagram. Now, wise use of QR Codes open ups up another realm of possibilities, and helps consumers see how Ford's technology works. http://youtu.be/Bj2VP9Nyqow Agency: BBR …
Continue Reading about Does Your Print Campaign Maneuver Like A Ford? →
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