Startup founders think big and act fast. BMW and their ad agency, KBS, understand the mindset, and chose to appeal directly to entrepreneurs with BMW Hot Lap Pitch, a high-speed spin on the classic elevator pitch. https://youtu.be/tJTsRF66QXI An elevator ride can be frightening for some, but these brave entrepreneurs pitched their business ideas to VCs from CrunchFund from the passenger seat of a BMW M550i—the …
Used Mini Blowout In Sausalito
Butler, Shine, Stern & Partners is one of the few ad agenices in America worthy of admiration. The reasons are many, and now we have a new one. Forced to defend the account once again, BSSP is walking away from BMW Mini after 11 years. https://youtu.be/X9p1JAy9GWs According to Campaign, agency CEO , Greg Stern said: There has been very aggressive cost-cutting on their part in terms of a mandated …
Consciousness Comes To Carvertising
European luxury wagons are not just personal transporters to efficiently and safely get you to and from work—they're $45,000 sleds that you can ride to freedom. https://youtu.be/Ey2SL5kOtnM Volvo's agency, Forsman & Bodenfors, went deep into the archive for this Alan Watts speech: There is no use planning for a future which when you get to it and it becomes a present, you won't be there, you'll be living …
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Venables Bell & Partners Is Driving Home Audi’s Appeal
Action adventure films are some of Hollywood's greatest blockbusters. Why aren't more commercials taking a page out of this well-worn book? https://youtu.be/Dir0cOFmrOM Westerns are some of Hollywood's greatest blockbusters. Why aren't more commercials taking a page out of this well-worn book? https://youtu.be/M1jM9gTkrOI Both Audi long-form commercials are highly cinematic. Both are mini-movies with a …
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Volvo USA Is A Believer In The Sanctity of Marriage
I've been puzzling over the Volvo wedding campaign ever since this ad first appeared on TV. A dude with a beard sits in the back seat and gazes lovingly into his navel... https://youtu.be/a76y8OoDy90 Okay, then what? Who are all these people? When and where was the wedding? Where's the bride? I know. Lots of unanswered questions, which leads one to wonder just what Grey/NewYork is up to here. …
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Subaru of America: A Living Case Study In Micro-Targeting
How did Subaru of America build on its niche lifestyle targeting to become a mass-market car brand? Alex Mayyasi of Priceonomics reports: When Subaru marketers went searching for people willing to pay a premium for all-wheel-drive, they identified four core groups who were responsible for half of the company’s American sales: teachers and educators, healthcare professionals, IT professionals, and “rugged …
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Avicii Helps Orchestrate “A New Beginning” For Volvo
Swedish powerhouse Forsman&Bodenfors has turned in this new long-form commercial for Volvo featuring Swedish artist/producer Avicii. https://youtu.be/S565hk5T7SA Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The song "Feeling Good" was arranged and …
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Americans Taken For A Ride By Chrysler And W+K
The Kings and Queens of America are the ones who reach out and take what's there. Because this is America, the land where world-changing opportunities are ripening on the vine. All you have to do is harvest them and turn them into products that generate glorious profits. Provided you're man or woman enough to drive a Chrysler. https://youtu.be/zwC1icvy4mg The commercial above, created by Wieden + …
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