Adpulp
Advertising News and Know-How
Renting a car from a rental car company is so last century. In the sharing economy, you dream up your temporary ride to complement your outfit for the night. https://youtu.be/_v2kzjkEO7A Comedian Hannibal Buress and director Kris Merc set out to make a weird, charming, and surprising piece of content for car sharing marketplace, Turo. Turo CMO, Andrew Mok, says, "The beauty of this collaboration is that …
Continue Reading about Hannibal Buress Goes “Back To The Future” for Turo →
Women in Saudi Arabia may now legally drive. Given that it's 2018, let's call this a small, but notable, advance for human rights. Al Jazeera reminds us of the oppressive situation inside the absolute monarchy to this day: "This system has stripped Saudi women of the rights that most Muslim women elsewhere enjoy. A woman in Saudi Arabia is legally treated as a minor from cradle to grave; she needs the consent of a …
Continue Reading about Audi’s Message Is Spot On: “It’s Time To Open New Doors” →
With the launch of the new Santa Fe line, Korean automaker Hyundai is turning to lifestyle marketing in hopes that its new SUV becomes the defacto family car, no matter how one defines family. https://youtu.be/9aaosEO3MB8 The campaign intertwines five different family storylines that are consistent throughout digital, TV, and print. https://youtu.be/_hk0Gx02NfM There's no focus on the vehicle's specs in …
Continue Reading about Hyundai Wants Modern Families To #MakeQualityTime →
Mitsubishi’s latest campaign for the all-new 2018 Mitsubishi Eclipse Cross relies on the element of surprise. You never know what you're getting yourself into when you go for a test drive, do you? https://youtu.be/jmIvhCoWcwM The work is a continuation of the Eclipse Cross launch campaign, and ties into Mitsubishi’s historical association with music. Client: Mitsubishi Motors North America Francine …
Continue Reading about A Ride So Full of Features, It Takes Harry Mack To Break Them All Down →
The Toyota Tacoma is built for the endless weekend. In other words, the Japanese manufacturer has decided this truck is playful. This positioning decision opened the door for the agency, Saatchi & Saatchi in this case, to have fun. The new adventure campaign features adventure seeking personalities like legendary off-road racer Ivan Stewart and Motorcross racer and stuntman Andy Bell in scenarios that showcase …
Continue Reading about Tacoma Time Is Play Time for Big Kids →
In the advertising business, we love to talk about the "brand promise." In theory, every brand has one. Take RAM Trucks. RAM is devoted to hard work and performance in every aspect of life -- family, neighbors, community, and career. Let's see if these values come screaming through in the new commercial for the 2019 RAM 1500. The spot is intense and serious like the work people do to shape this nation. I …
Continue Reading about The All New RAM 1500—Built To Serve Texans And Other Hard-Working Americans →
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