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I like to see business-to-business advertising that appeals to the person who will make the purchasing decision in decidedly human ways. Humor, for instance, is an underused approach in B2B. Circle K is helping to change the score with this campaign from Taylor, Nick Spooner director and Brooklyn-based production company. “My main marching orders were to make standout spots that were funny and …
Continue Reading about “We Speak Fleet” Is Circle K’s Way to the Weekday Warrior →
General Motors is in a tough spot right now despite earning solid profits — it made $35 billion in North America over the last three years — while closing plants in the United States. G.M. is in a tough spot because 49,000 of its union workers want to share in these profits and they're now striking at 50+ manufacturing facilities across the industrial midwest and south to negotiate a better deal with the domestic …
Continue Reading about United Auto Workers Shifts General Motors Into Neutral →
Earlier this year, Volkswagen named Johannes Leonardo lead brand agency in the United States. “We are honored to be part of a team that will reclaim the soul and confidence of Volkswagen in order to inform a powerful future,” said Jan Jacobs, co-founder and chief creative officer at Johannes Leonardo. Now, we can see the power of VW's vision for the future and how their new agency is reaching back in time to …
Continue Reading about While Drifting in Darkness, VW Finds the Light →
Generosity. It's what's missing from too many interpersonal relationships today, and it's missing from our relationships to brands. Therefore, there's opportunity in generosity. Playing in the brand utility sandbox, cross-cultural creative agency the community came up with Bridge Forecast, a first-of-its-kind system that monitors drawbridges in real time to inform commuters of potential traffic delays. …
Continue Reading about Mercedez-Benz Is Making the Driving Experience Better for All Miamians →
Editor’s Note: AmericanTrucks is a premium sponsor of Adpulp.com. American Trucks and Barricade have teamed up to give one lucky trucker $5000. The Barricade $5000 Giveaway is sponsored by none other than Barricade Off-Road, an industry leader in exterior protection and styling for trucks. Participants can enter daily to maximize their chances in winning a site-wide shopping spree on AmericanTrucks.com. …
Continue Reading about American Trucks and Barricade Team Up To Pony Up $5000 →
Money can't buy you love. If you need proof, here it is. The average cost to run a 30-second commercial during Super Bowl LIII on CBS this Sunday is $5.24 Million. That's an increase of 96% since 2008. What's not increasing is the quality of the communications. Let's take a look... Star power isn't helping these spots much. What it does do is significantly add to the cost of production. What do you …
Continue Reading about What’s Playing Between Plays On Sunday →
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