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Earlier this year, Volkswagen named Johannes Leonardo lead brand agency in the United States. “We are honored to be part of a team that will reclaim the soul and confidence of Volkswagen in order to inform a powerful future,” said Jan Jacobs, co-founder and chief creative officer at Johannes Leonardo. Now, we can see the power of VW's vision for the future and how their new agency is reaching back in time to …
Continue Reading about While Drifting in Darkness, VW Finds the Light →
Generosity. It's what's missing from too many interpersonal relationships today, and it's missing from our relationships to brands. Therefore, there's opportunity in generosity. Playing in the brand utility sandbox, cross-cultural creative agency the community came up with Bridge Forecast, a first-of-its-kind system that monitors drawbridges in real time to inform commuters of potential traffic delays. …
Continue Reading about Mercedez-Benz Is Making the Driving Experience Better for All Miamians →
Editor’s Note: AmericanTrucks is a premium sponsor of Adpulp.com. American Trucks and Barricade have teamed up to give one lucky trucker $5000. The Barricade $5000 Giveaway is sponsored by none other than Barricade Off-Road, an industry leader in exterior protection and styling for trucks. Participants can enter daily to maximize their chances in winning a site-wide shopping spree on AmericanTrucks.com. …
Continue Reading about American Trucks and Barricade Team Up To Pony Up $5000 →
Money can't buy you love. If you need proof, here it is. The average cost to run a 30-second commercial during Super Bowl LIII on CBS this Sunday is $5.24 Million. That's an increase of 96% since 2008. What's not increasing is the quality of the communications. Let's take a look... Star power isn't helping these spots much. What it does do is significantly add to the cost of production. What do you …
Continue Reading about What’s Playing Between Plays On Sunday →
Celebrity culture...it won't go away, and yet it fails to reward the spellbound masses. When it comes to Super Bowl Sunday, celebs are in the stands, performing at half time, on the field during the game, and starring in a fair number of multimillion-dollar commercials. Thankfully, there are a few brands that ain't havin' it. Kia is one. While Kia can't prevent a pile of money from being spent on celebrity …
Continue Reading about Celebs Don’t Drive Kia, The Great Unknowns Do →
AmericanTrucks.com is excited to announce their latest giveaway for F150, RAM, Silverado and Sierra owners. Dubbed the “Bring the Noise” sweepstakes, the promotion is offering truckers the chance to win any intake and exhaust system from AT’s catalog; a value of up to $2000. Enter between now and 12/31/18 for your chance to win. Are you ready to bring the noise? Vroom Vroom! From now until …
Continue Reading about Enter the Bring the Noise Sweepstakes from AmericanTrucks.com →
Electrify America, a subsidiary of Volkswagen Group of America, is investing $2 billion over a 10-year period in Zero Emission Vehicle (ZEV) infrastructure and awareness. https://youtu.be/KRgcJusf280 The campaign is part of a $45 million education and public awareness initiative that the automaker agreed to as part of their diesel emissions scandal settlement. “This is the first expression of a new movement …
Continue Reading about Want to Keep Up With The Jetstones? Dump Your Internal Combustion Engine →
Ford has been around the block a few times. Can the auto brand successfully reinvent itself as a car for smart urban women? Director Sheldon Candis of A Common Thread features three powerful women in Ford’s “Born to Roll” campaign from agencies Global Team Blue and UniWorld Group. The spot features artist Georgie Nakima, firefighter Nikkoel Gilmore and doctor Kirstie …
Continue Reading about When You’re Born To Roll, You Roll Up In A Ford →
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