In an extreme product demonstration, Lexus and Team One suspended a chain of 2011 models from a crane to showcase the structural integrity of the cars. Director Iain MacKenzie of Paydirt wanted the fiilm to look clean and simple but with a strong graphic feel to juxtapose the yellow color of the $375,000 LFA concept car, which appears at the end. Group Creative Director Jason Stinsmuehlen was particular about the …
It’s Time To Forget All The Trappings Of Success, Except For One, A Nice New Car
Inspired by Goodnight Moon, the 1947 children's book by Margaret Wise Brown, Audi and Venables Bell & Partners are out with a new spot for the 2011 A8 sedan. The A8 will also be featured in Audi's upcoming Super Bowl TV spot, set to air in the first break after kick off on Super Bowl Sunday, Feb. 6, 2011. …
Ford Borrows Some Surfer Cool In Hopes That You’ll Want An Adventure Vehicle
Ford agency-of-record, Team Detroit, tapped into a diverse talent pool that includes creative shop Mutt Industries and acclaimed surf-movie director, Chris Malloy, to create the new, 2011 campaign for Ford entitled, "Go. Do." "We always like collaborating with great minds and Mutt brought enormous energy and enthusiasm to this," said Toby Barlow, Chief Creative Officer of Team Detroit. "We hope we get a chance to …
Toyota Highlander And The Granny Dance
I don't like children in ads, especially when they're used in adult situations, like talk show host. But at least this kid gets granny to dance. Agency: Saatchi & Saatchi LA Director: Jake Szymanski Producers: Michael Sagol and Jasper Thomlinson at Caviar LA …
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Chevy Creative Not Yet Up To Goodby Standards, But This Media Buy Is
This ad for the Chevrolet Silverado HD pickup truck appears on an ice chest outside a supermarket on Deer Isle, Maine. Jonathan Welsh of Driver's Seat thinks it is about the best place outside Texas to pitch heavy-duty trucks, given the needs of the local fishing community. He's probably right, but will shoppers know to look inside the Silverado for bagged ice? Maybe if the truck was turned around, so you could see …
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Lexus Makes Awesome Cars, But These Ads Are Tone Deaf
"Let's be honest, no one ever wished for a smaller holiday gift," is a sorry piece of copywriting. Everyone knows the best things come in small packages. Like diamonds! Furthermore, this sentiment goes against the grain today. Even Lexus drivers are aware of the need to conserve money, fuel, etc. …
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Knitta, Please
Last night, Saatchi & Saatchi LA launched the latest installation in the agency's Prius Projects series for Toyota. With this new project called "Prius Cozy," Magda Sayeg, founder of Austin, Texas-based knitting community, Knitta, Please, and her team wrapped nearly 100 skeins of yarn around the car. Why? To send warm holiday wishes to the Prius community and shed light on the unique people comprising the car's fan …
Spoiler Alert: There’s A Print Ad Embedded In This Video
Artist Levi van Veluw hand-made two mannequins from scratch in his studio in the Netherlands, and photographed them. "City" consists of model cars and other miniature objects as well as small, wooden blocks, while actual moss, grass, leaves, flowers and mud were used to create "Nature." …
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