Adpulp
Advertising News and Know-How
By David Burn
Talk about jumping ship. This new Venables Bell & Partners spot for Audi depicts BMW, Mercedes and Lexus drivers in unreal stunt situations, yet the point about their eagerness for the challenger brand is well made. …
Continue Reading about It Takes Skills And Nerve To Drive An Audi →
By David Burn
You know all those awful ads you see for local car dealers? Fugetaboutit. Advertising and marketing veteran Mike Jackson and R&R Partners of Las Vegas have joined forces to create Jackson & Partners, a joint venture aimed at transforming the way automotive retailers speak to and engage consumers. "Jackson & Partners is going to change the way car dealers attract and retain customers," said Mike Jackson, CEO of …
Continue Reading about New Agency Aims To Make Better Car Dealer Ads →
By David Burn
Ndamukong Suh is from Portland (where I live). He played college ball at Nebraska (where I'm from). The Detroit Lion tore up the NFL as a rookie last season. Now, he's starring in the latest ad from Chrysler, courtesy of Wieden+Kennedy. Like Eminem in the automaker's hit Super Bowl ad, Suh stoically drives a Chrysler through the streets of his hometown -- in this case, Portland -- while a grizzly voice extols …
Continue Reading about Ndamukong Suh Motors Through Portland In A New Chrysler 300 →
By David Burn
BMW is combining consumer generated content and mobile marketing with consumer desire for greener cars in an Earth Day-ready campaign called Activate the Future. BMW is inviting prospective EV buyers to become "Collective Engineers." By sharing driving data through the BMW EVolve app and the EV Dashboard on this site, prospects can find out if an EV fits their lifestyle and how one will impact both their …
By David Burn
This new ad from TBWA\Chiat\Day for the zero emission Nissan Leaf asks us to, "Imagine zero dependency on foreign oil." I'd be happy to imagine that. But first I need to imagine myself driving a Nissan Leaf, and then I need to imagine my neighbors driving a Nissan Leaf, and so on. VW can't out-eco Nissan (although few are pointing out that electric cars require energy produced by coal and nuclear to run), but …
Continue Reading about It’s Pretty Hard To Decrease Your Carbon Footprint While Driving A Car →
By David Burn
MINI is conducting a Wanderlust Adventure Event Series over the next two months in the U.S. as part of the launch of the MINI Countryman. There are a number of components to the Series including a way for people to do their own Wanderlust Events, a series of MINI sponsored Wanderlust events around the country with BMX champions, surf stars, models, artists and skateboarders. In more MINI news, the …
Continue Reading about Get Out Of The Office And Out Of Your Head In A MINI →
By David Burn
Ford Motor Company's Lincoln brand kindly stepped forward to pay for my first year of unlimited access to the New York Times today. According to The Wall Street Journal, Connie Fontaine, U.S. marketing communications manager for Lincoln, said the company views the promotion as a unique opportunity to appeal to "thought leaders" in a younger-age bracket. I don't know that I fit the description, but I do know what …
Continue Reading about Lincoln’s Generosity Helps Me Like The Brand →
By David Burn
General Motors Co., the largest U.S. automaker, reported fourth-quarter net income of $510 million, completing its most profitable year since 1999 as vehicle sales increased in North America. Models such as the Chevrolet Equinox and Cadillac SRX sport-utility vehicles and Buick Lacrosse sedan helped GM increase U.S. deliveries by seven percent last year. GM spent about $1 billion more in the fourth quarter on …
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