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Advertising News and Know-How
Kelly Clarkson with Chris Berman riding shotgun in a Toyota Camry. What the...? Yes, that's James Lipton and Andrew Zimmerman in the back. Loading the car with four seemingly disparate media makers supports the car as media center concept. Why the passengers are singing along with the Grammy winner behind the wheel, is a different question. "The last time most of us bought a new car, texting was for kids, …
Continue Reading about When Your Car Is A Media Center, There’s No Escape →
Powered by thermal imaging technology, Audi night vision assistant can detect pedestrians up to 300 feet away. Advertising Agency: AKQA …
Well, some people are still reading newspapers...because this GM ad got noticed when it landed in college papers such as the UCLA Daily Bruin: The Bike Portland blog provides the breakdown: The newspaper ad features a guy on a bike ashamed that his "reality" involves riding a bike while a cute girl drives by in a car. "Reality Sucks," says the campaign, "Luckily the GM college discount doesn't." GM's …
Continue Reading about General Motors Makes A Very Specific Pitch To Cyclists →
There's a bunch of these ads for the Toyota Yaris featuring actor Michael Showalter, but this one's probably the most...literal? Existential? Minimalist? This one was, for me, the most amusing. Poking fun at the conventions of automotive advertising is rich territory. But really, you can feel the creative brief coming through the screen -- "Remember, this is a young, hip, jaded target …
Every company is a media company. According to The New York Times, Toyota's Scion brand is taking the EC=MC equation seriously. Scion is acting very much like a record label, sponsoring a full campaign of record releases, videos and tour support for about 20 acts. Incidentally, it's the exact thing I asked RJR's Camel brand to do a number of years ago, but I digress... Scion, unlike Camel, is also actively …
Continue Reading about Scion Invests In Lifestyle Content, And Lets Zeus Do His Thing →
The new Audi A6 knows things. Things that can help a driver navigate safely from point A to point B. Agency: Venables Bell & Partners in San Francsico Safety in the all-new Audi A6 is enhanced by a thermal imaging camera with Night Vision Assistant to highlight pedestrians it detects in front of the vehicle. Other intelligent features of the car include head-up display, which projects navigation data as a …
Continue Reading about A Car Guaranteed To Make Your New Smart Phone Jealous →
Kia's hip hop hampsters ride again. http://youtu.be/4zJWA3Vo6TU But David Gianatasio of Adfreak is not impressed with David&Goliath's latest effort for Kia. Why do the war-bots tap their metallic toes to the beat when they could end everyone's misery by zapping those rodent freaks? C'mon, they're chubby and dancing in place. Shoot! You can't miss! Oh, there's a shuffle dance video contest tie-in. (Anyone who …
Nissan's affordable Versa sedan is the car for people who dress in funny costumes. Agency: TBWA\Chiat\Day Los Angeles …
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