It's like Moby Dick, but Audi quattro is the whale and a Northwoods tow-truck driver is Captain Ahab. Filmed in sub zero temperatures in Alaska, "Ahab" was directed by Daniel Kleinman and edited by Cut + Run's Steve Gandolfi for agency Venables Bell & Partners. …
Gary Busey And Kia Hamsters: The Dream Team
If you're going to get some celebrity power in your ads, you could do a lot worse than Gary Busey. …
Continue Reading about Gary Busey And Kia Hamsters: The Dream Team →
Portland Designer Writes Short But Impactful Copy for MINI, Ends Up Starring In MINI Action Flick
Give MINI six words and they will work magic. That was the challenge solved last fall by Portland designer, Mathew Foster, a partner at Official Mfg Co. MINI USA’s agency Butler, Shine, Stern & Partners asked fans to submit in six words to express their idea of “The Best Test Drive Ever. Period.” The contest, inspired by Larry Smith’s Six-Word Memoirs Project, was seeded on Facebook and Twitter and …
The Key Rebrands A Car Dealership And Flips The Category On Its Head
I love, love, love it when a brand markets itself in a way unlike anything else in its category. And that's happening in Oklahoma City right now with a used car dealership rebranded as The Key. While there's a brand video on the homepage, its Facebook page links to a 90 second spot that serves as a great intro to what the brand is all about. In addition to cars, lifetime maintenance, and financing, The …
Continue Reading about The Key Rebrands A Car Dealership And Flips The Category On Its Head →
Chevy’s Impala Love Fest Runs Deep
People form bonds with their cars. And that opens the door to emotional advertising. According to NBC Los Angeles, Herb Younger of Redondo Beach was recently reunited with the classic Chevy Impala that he bought in the fall of 1964 in Fort Collins, Colo. (and sold in the 1980s when times were tough). The camera crew told the Younger family they were making a documentary on families, but as we can see, they …
Expensive Electric Vehicle To Get The Content Treatment
According to Ad Age, Ford is investing in lifestyle content to help drive interest in its $39,995-plus electric Focus hatchback, which is about to roll out in 19 selected markets nationwide. Citing research indicating that nearly half of potential American car buyers don't know the difference among a hybrid, a plug-in car or a battery-operated fully electric one, Ford has enlisted SHFT.com, a "new-media …
Continue Reading about Expensive Electric Vehicle To Get The Content Treatment →
Tiger Woods Nowhere Near This Buick
Rock and roll and cars go together. Like mustard and hot dogs. Which may explain what Buick is doing featuring indie band Hellogoodbye and audio equipment company Harmon/Kardon in this five-minute mini rock doc. The band took a two day road trip across Nevada in a Buick Regal Turbo - filming during the trip - and wrote the song, "Killing Time" inspired by what they saw on the road. Barbara Goose, of …
Continue Reading about Tiger Woods Nowhere Near This Buick →
Guts, Glory, Ram
Richards/Lerma, the Hispanic marketing arm of The Richards Group, is out with some new TV for Dodge. Richards/Lerma tapped production company Directorz and PrimalScream Music & Sound as part of the key creative team on the new Hispanic and General Market campaign for RAM. The spots, directed by Jeff Bednarz, feature real RAM owners whose trucks are integral to their lives. For PrimalScream Music, …
