Toyota is going artsy to promote its new 2012 Scion iQ. Take a look: There is a lot more to see at ScionAV.com, which is a textbook content marketing play. …
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Every Company Is A Media Company, But Ford More So Than Others
Ford Motor Co. has created six episodes of an hour-long reality show, "Escape Routes," to promote the automaker's redesigned Escape. According to Ad Age, the show was made with the help of Team Detroit and and Profiles Television. Ford's commercials during the show will promote the Escape, other vehicles in the company's portfolio and certain sales events. No other car maker's ads will be aired. …
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Not Your Father’s Dealer Advertising
Joel Ewanick, GM vice president and Global Chief Marketing Officer, hopes you will find Chevy's new online content offering, "Under the Blue Arch," funny, charming and interesting. Of course, that is a lot to ask. “We want America to get to know these characters and develop a relationship with them,” Ewanick told Detroit's CBS affiliate. Ewanick wants to alter your perception of Chevy dealers. …
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Ridin’ The Storm Out (To Kansas)
Show. Don't tell. It's an age old maxim in this business, and one that 180LA has taken to heart for their Mitsubishi Motors client. And it's working -- the brand's market share has almost doubled year-to-date with significant monthly sales increases every month, since 180LA took on the business 19 months ago. For this new "Ride the Storm" spot, the 180LA team chased a storm from LA to Kansas with the expert …
Guest Post: An Inside Look At How Kia’s “Dreams” Spot Came To Life
Special thanks to Justin Bajan from David&Goliath in LA for providing AdPulp readers with this special inside look at the making of KIA's "Dreams" Super Bowl spot. It all started with a dream. Sort of. I was sitting with my composition book in hand staring out of the window watching planes land at LAX when I blurted out to my partner, Dan Madsen, “Hey, what if we did something with dreams?” Little did I know …
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A Doggy Diet, A Red Beetle And Intergalactic Visitation
Put a dog in it. It's an age-old directive in Adlandia for a reason. People love dogs. And dogs love to chase red cars... You have just seen "The Dog Strikes Back," a special 75-second extended version of VW's 2012 Super Bowl commercial from Deutsch LA, in which the all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape. The 60 second version of the ad will run in the second quarter of …
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Ferris Bueller Done All Growed Up And Driving A Honda
Created by RPA, Matthew Broderick stars as himself in this extended "Ferris Bueller's Day Off" homage for Honda. Personally, I wanted to see Charlie Sheen in a police station waiting room cameo appearance. …
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Can Chevy Plug In To Some Good Vibes For The Volt?
Amidst recent news of recalls and skepticism from the general public, Chevrolet is seeking to regain support for the Volt by featuring Hamtramck, the Detroit neighborhood where the car is built. Ad Age has more background: In its open-letter-format newspaper ads, GM CEO Dan Akerson writes that the Volt is "the most significant step in GM's history to give customers a choice beyond oil" and "a technological …
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