Adpulp
Advertising News and Know-How
Gassing up your car is not a dramatic moment, but in this new slow-mo spot from Venables Bell & Partners it is. You see, the good citizens of Yourtown don't want you to damage your Audi by filling it with the wrong gasoline. That would not be right, nor good. Post by AdPulp. Quick question, is this spot mildly insulting to women? Sure, there's an enlightened and empowered woman at the center of the spot and …
Continue Reading about Today on TV: A Luxury Sedan In A Diesel! Who Knew? #AudiA8TDI →
Digital disruption is more than an annoying ping in your pocket, and it's not all good. Take the situation facing hundreds of drive-in movie theaters around the nation--if they fail to upgrade their projection equipment to the tune of $75,000 per screen by the end of the year, they will no longer be able to show first-run films. Clearly, this is a problem in need of a solution and I for one, am pleased to see a …
Continue Reading about Honda Makes Itself Useful, Launches Perfect Public Service-Like Campaign →
Car advertising account reviews are the stuff of legend -- and legendary books. So maybe I shouldn't be surprised to read Adweek's look at Cadillac's current review. It doesn't really instill any confidence that a coherent decision will be made. I could quote at length all the red flags I see in this interview, but you really have to read it for for yourself. A few highlights: Multiple traditional …
Continue Reading about Is Cadillac Conducting The Edsel Of Agency Reviews? →
Follower counts in social channels don't mean much, but no matter how many times a social media expert repeats this fundmental bit of advice, numbers continue to dazzle CMOs and others famished for metrics. Which explains why Land Rover has made a note of a social media milestone, namely its one millionth "Like" on Facebook. Even if the occasion isn't actually all that auspicious, the ad is a nice "Thank …
Continue Reading about Land Rover Gives Thanks And Praises For Its 1 Mil. Facebook Fans →
One hundred million Internet users watch online video each day. So, how can a brand possibly be heard and seen above the din? According to Venture Beat, Vimeo has launched a new marketing product called Brand Creative Fund to connect brands and filmmakers, and provide consulting services to brands on how best to create content for Vimeo loyalists. The first brand taking part in the Fund is Lincoln Motor Co. …
Continue Reading about Lifestyle Brands Appeal to Vimeo’s Creative Community →
People love to look at cars and let their imaginations take them on fuel-injected trips. Thankfully, car entusiasts have a plethora of images to peep on social platforms like Flickr, Facebook, Twitter, Pinterest and Instagram. According to Digiday, "the strategy for Volvo on Instagram is simple: show off car models and their unique features." I like the boldness in product forward advertising. People don't …
Continue Reading about Volvo Fans Find Love (And Lots of Visual Content) On Instagram →
When car accounts are up for a review, it's a huge deal. Consultants, car enthusaists, the advertising press, the general business press, and yes, ad bloggers always weigh in. It's a big prize. The news that Honda has put its account up for review is an even bigger deal because RPA, formerly Rubin Postaer & Associates, has had the account for 26 years. Other than the Super Bowl spot above, Honda in the US …
Continue Reading about The Year-End Honda Account Review Event Is Now On →
Kirshenbaum Bond Senecal + Partners came up with an elaborate idea for BMW, one that reminds me how much distance there can sometimes be between a concept and its execution. To pull this "direct marketing" idea off, the agency turned to the digital printing crew at Classic Color in Chicago. And the printers saved the day! There is something else I want to examine here. I understand that Fast Company is in …
Continue Reading about BMW M6 Makes A Solid Impression, Fast Company Not So Much →
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