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Advertising News and Know-How
It's World Series time and the Detroit Tigers are not in this race, but two American car brands from Detroit are. Chevy throws a hard slider, care of Mo'Ne Davis. http://youtu.be/UM0y9V7mr9A Dodge, on the other hand, tosses a change up in the dirt. http://youtu.be/Oicu39lda0E Dodge is celebrating 100 years of male bravado and muscle cars. Chevy, thankfully, is looking at American culture quite a bit …
Continue Reading about Chevy Drives To New Places, 100-Year Old Dodge Spins Out →
"To feel, to really feel, is a rare thing these days." Presumptive. But I understand. Many of those in the market for a luxury wagon are trapped in a mundane reality that a nice new car will in no way compensate for. But clearly, the Volvo XC60 isn't for that kind of rat racer. It's for the soulful surfer who bravely paddles into the unknown in order to feel something bigger and more powerful than herself. …
Continue Reading about Volvo’s New XC60 Is A Long Board With Wheels (Lee Clow Wants One) →
When you have a big pitch ahead, how you arrive at the meeting determines, in part, your ability to perform at peak condition. Are you harried from a long flight? Was your night in the Holiday Inn Express less than billed? Does your rental car smell of tobacco or worse? Here's a better idea, buy or lease a Mercedes-Benz GL63 AMG and arrive with the cool confidence you need to land a big fish: The …
Continue Reading about Ride The Big Benzos To Rainmaking Glory, Says @MBUSA →
Cadillac chose to feature an arrogant white man with questionable values to promote its new electric vehicle. Thankfully, Ford made a much wiser decision. It's 2014 Ford C-MAX is introduced in the following video by Pashon Murray, founder of Detroit Dirt, a sustainability consultancy and advocacy group in Detroit. “We’re crazy entrepreneurs trying to make the world better," Murray …
Continue Reading about The New Detroit Rolls Up In A Ford C-Max →
The great English writer Samuel Johnson once declared that, “Patriotism is the last refuge of the scoundrel.” Johnson’s beef wasn’t with patriotism per se, rather the issue of it being coopted for the purposes self-interest. In the preceding several hundred years since he uttered the phrase, proof of Johnson’s quote is still readily seen in many pockets of society. Politicians often appropriate the love of country …
Continue Reading about The Scoundrel’s Dilemma: When and How to Evoke Patriotism in Advertising →
American exceptionalism is a strange concept to build a car commercial on. Even for Detroit. It makes me think the Koch brothers are financing this new Cadillac ELR campaign, covertly of course. How else to account for the brazenness of the socio-political speech? Cadillac and its agency, Rogue (a group culled from three IPG agencies—Hill Holliday, Lowe and Campbell Ewald) want to stand out and this work …
Continue Reading about Howard Roark Drives a Cadillac ELR—So Can You →
An American icon is vanishing. Thankfully, a Japanese car company with the help of RPA in Santa Monica, is doing something about it. Starting at 10 a.m. Pacific time today, Honda will use its Twitter page to conduct an auction hosted by celebrity film critic Leonard Maltin. Proceeds from the auction will benefit Project Drive-In, Honda's community service campaign to help a handful of drive-in movie theaters …
Chevrolet Silverado is sweet country music to pickup truck drivers' ears. Today, the music is all the sweeter with Nashville singer-songrwiter Will Hoge on the job. Hoge's song, "Strong" was picked up by the brand and now it's the centerpiece of their new ad campaign. The 60-second version of the above ad ran frequently this weekend, during college and pro football games. Word is, future ads from …
Continue Reading about Today on TV: Chevy Silverado Is Will Hoge “Strong” →
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