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Advertising News and Know-How
This is a call to action: Enter Food Euphoria. The call comes from Farmdrop, an online grocer in England that delivers fresh organic produce and "everyday groceries" using electric delivery vehicles. During the COVID-19 pandemic, Farmdrop sales have skyrocketed. Consequently, the company has been able to help keep smaller farms and producers up and running after demand collapsed from the restaurant trade during …
Continue Reading about Farmdrop Is Celebrating England’s Hard-Working Farmers →
Scotland. A rugged nation rising above the northern sea. Home of free thinkers, poets, and revolutionaries. Here's one: In 1824, George Smith established himself as an original thinker by defining the Speyside style of whisky, where The Glenlivet began. Way to go, Mr. Smith! https://youtu.be/lgQtPgDNAQs Time travel on The Man's conveyor belt. There's an idea that's well outside the box. The Lady Doesn't …
Continue Reading about The Glenlivet Remains Whisky’s Challenger Brand →
The sky isn't falling, but brand value in the ad agency sector is plummeting fast. Here's the latest news on this front from Japan. Dentsu will be restructuring its operations into four operating pillars after deciding to consolidate its brand agencies into six global brands. The new plans will come into effect in February 2021. Announcing the move, Toshihiro Yamamoto, president and chief executive officer at …
Continue Reading about Massive Consolidation by Dentsu, Another Glaring Sign of Things to Come →
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp's patrons on Patreon. Please join us and help pay writers. Life is a series of forks in the road. The same is absolutely true of a career in strategic communications. Somewhere early in your career, you’ll go from delivering for, to partnering with clients. It becomes your responsibility to use your …
Continue Reading about Do What’s Necessary? Or Do What’s Easy? Strategists Know the Difference →
In the ad agency business, we know that all the company's assets walk out of "the building" at the end of the workday. It's another way of saying that ad agencies don't have hard assets—that all the value is in the team. What about other fields like the restaurant industry...do restaurant owners and operators see their workers as critical to the enterprise, or as expendable cogs in the machine? For Chipotle …
Continue Reading about Chipotle Sends Its Workers Back To School (Tuition-Free) →
Advertising that reveals brand truth is advertising that's worth making, viewing, and sharing. Vital Farms—the largest supplier of pasture-raised eggs in the country—understands this, and is wisely using their brand truth to establish a competitive advantage. Let's look at some of the ads the company has made over the past few years. https://youtu.be/k3fgYoJf08M Austin's creative powerhouse, Preacher, worked …
Continue Reading about Vital Farms Takes “Cage-Free” Out of Its Cage →
With industry conferences and live events now off the table because of COVID-19, business-to-business marketers are busy looking for new avenues and new methods to help them connect to prospects and current customers. According to Carla Piñeyro Sublett, the chief marketing officer of NI (formerly known as National Instruments), spells it out in a lengthy piece in The Drum: If we continue to run the same plays in …
Continue Reading about Bee-Two-Bee Is In Need of Some New Buzzy Buzz →
In the beginning, there was pulp. We took this excess fiber from the communications industry and made it into something. This is what our logo looked like in 2004 when the site launched and for many years thereafter. Thank you, Shawn Hartley. In 2017, I hired a designer in Portland who had recently graduated from the University of Michigan to make a new logo for the site. I wanted a different look and …
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