Adpulp

Advertising News and Know-How

You are here: Home / Archives for Blogs

Blogs

By

Brands Want Some of the Sway Fashion Bloggers Have With Their Readers

Why am I an ad blogger, when I could be something exciting and lucrative like a mommy blogger or a fashion blogger? Or hell, a blogger writing about investing or search engine optimization. Something that sells! Adweek's Erin Griffith looks at fashion bloggers who sell. There was a moment after New York’s 2009 Fall Fashion Week when fashion bloggers had officially, as the press likes to call it, “arrived.” …

Continue Reading about Brands Want Some of the Sway Fashion Bloggers Have With Their Readers →

By

Four Steps To Online Fascination…

Five Stories That Will Charm The Pants Off Your Audience... Six Ways To Impress Your Boss And Get The Raise You Deserve... Seven Things Your LinkedIn Profile Must Reveal... Eight Weeks To A New Career In Advertising... How-to articles and videos are everywhere online. They're everywhere because people turn to the web for the information they need. Say I need information on so-called "Evergreen …

Continue Reading about Four Steps To Online Fascination… →

By

Journalism’s Church And State Division Is No Longer Relevant, But Telling The Truth Is

Micheal Arrington of Tech Crunch has a way of getting under journalists' skin. He did so again last week when he announced he was stepping down as Editor of the site he founded in 2005 to focus on Crunch Fund, a new venture capital fund that will work with some of the companies that get coverage on Tech Crunch. Naturally, mainstream journalists cried foul. You can't work both sides of the typewriter. That's a …

Continue Reading about Journalism’s Church And State Division Is No Longer Relevant, But Telling The Truth Is →

By

$10 Per Thousand Page Views Isn’t The Point, The Transaction Is, Because Any Monetary Exchange Changes The Score

One of my primary professional goals since my late 20s has been to get paid for my writing. Of course, we know how that worked out. I found advertising and we've made discordant and sometimes beautiful music together ever since. Another goal that I've been focused on more recently is my desire to pay writers. Therefore, this story on paidContent about how financial site Seeking Alpha is paying an elite corps of …

Continue Reading about $10 Per Thousand Page Views Isn’t The Point, The Transaction Is, Because Any Monetary Exchange Changes The Score →

By

Eyeballs Aplenty, But Where’s the Revenue?

What's up with Yahoo? The media company has mad uniques--178 million in June, according to comScore--and the Web's pole position in news, sports, finance, entertainment news, real estate and comparison shopping sites, yet Yahoo's market capitalization is little changed from 2003. Randall Stross, professor of business at San Jose State University, writing in The New York Times says: What a mismatch: Where …

Continue Reading about Eyeballs Aplenty, But Where’s the Revenue? →

By

A Feast For Untired Eyes

I keep wanting to click on more and more pages of Flavorwire, the blog by Flavorpill, "a network of culturally connected people." Because the site points to a multitude of visual oddities and things that make one wonder. Like "Masks for the Modern Tribe" by artist Jud Wimhurst. The contemporary masks he envisions are adorned with familiar iconography from companies such as McDonald’s and Chanel. His culture …

Continue Reading about A Feast For Untired Eyes →