Adpulp
Advertising News and Know-How
I know it's a lot to ask, but will you share in the pain that is my inbox with me for a minute? Here's a random sample of press releases from this week: Latin Sensation Patty Manterola and Estrella TV Announce New Daytime Talk Show, “Patty” Study: Online videos are trending more offensive, sexual, pervasive Google SSL Search: Why it's a Big Deal for Your Business MyNorwayTrip.com - Innovation Norway & SAS …
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Macy's is reaching out to popular bloggers at Fashionista.com and FoodRepublic.com to help fill the pages of MBlog, its owned media channel for "news, reviews, magic and more." According to Marketing Daily, the department store chain is turning to blogging partners for how-to videos, trend-spotting, user and expert reviews, and original posts. Macy's will devote each weekday to a different subject, such as …
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Are you a Tumblr? According to Fortune, Tumblr has gone from 2 billion pageviews a month to over 13 billion and from 1 billion total posts to more than 10 billion in the past year. In September, Tumblr also announced an $85 million dollar round of financing. So someone's a Tumblr. Mark Coatney is Media Evangelist for the company and he helps explain why the site is a success. News has become this …
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FreeShipping.org is the largest resource on the Internet linking shoppers to free-shipping deals offered by more than 4,000 online merchants. The company is also a content marketer. They keep up an active blog on frugal living, and they send out complete articles for editors like me to post. Here's how their latest offering begins: Return policies for some merchants are more complex than income tax laws. …
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Geekend Roadshow is coming to DMA2011 in Boston next week. DMA is "the global event for real-time marketers," and Geekend is DMA's hot young date. It's also the Savannah-based conference that my friend and former colleague, Sloane Kelley, is co-producing (and my former employer, BFG Communciations, is sponsoring). I'm traveling to Boston to speak on the future of paid content at 1:30 pm on October 4. …
Business Insider was just given $7 million dollars from venture capitalists and a hard time by Felix Salmon of Reuters. Salmon is a financial journalist, and his nose is out of joint because he feels Business Insider is lifting a bit too much from AP and other sources. When media companies are asked to grow at a meteoric pace — and Comscore indicates that Business Insider’s unique visitors have nearly doubled …
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