Blogging is a freaking narcotic. Once you get the taste of an audience, you have to have it every day, preferably several times a day. Yet, we all know where narcotics lead, when abused. To laziness, sloppiness, poor health, bad decisions and so on. I don’t know if you’ve noticed, but I’ve recently kicked my blogging habit. I shuttered my music blog, my wine/beer blog, and more significantly, I stopped …
Is AdPulp Satisfying Your Needs?
If I posted this article a year ago, or better yet, several years ago, more people would have read it than will read it today. Are we losing our touch? That's for you to say, but I don't believe that's the problem. Instead it's likely a combination of things, starting with the fact that the novelty has worn off. Ad blogs are no longer new, and they're not exactly exciting. Some ad blogs have worked to bring …
Agencies Get With The Program And Sponsor Ad Blogs
I am pleased to see Steve Hall of Adrants nab this SouthBy-influenced sponsored content agreement with Red Square Agency. That's the way it needs to work, for Steve, for us and for others bringing specially baked industry content to the people. In fact, if you'd like to speak to ad pros not attending SXSW this year, hit us up. We'll get your banners, buttons, text links, advertorials, or what have you, in …
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The Eyes Have It
When we encounter a new website, which parts of the screen do we linger on? Which parts do we find most interesting? Given how much revenue is on the line, it's fair to say this is the $64 million question today. According to a recent eye-tracking research conducted at Missouri University of Science and Technology, there's a well developed pattern that visitors take. The website sections that drew the most …
More Super Bowl Ad Chatter
Just when you thought discussion of Super Bowl advertising was over (until next year), you get reeled back in thanks to BeanCast 188: Madonna Wins, recorded last night with host Bob Knorpp and guests Åsk Wäppling of Adland, Ken Wheaton of Ad Age, Bill Green of Adverve and me. The episode is called "Madonna Wins" because her halftime "ad" was better than anything else broadcast on NBC that day, except for the game …
Brands Are Not Inherently Social, And It Shows In Their Conversational Marketing
The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new study on the usage of social media in fast-growing corporations. Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008. In this new 2011 study, the use of blogging dropped to 37%. Companies in the Advertising/Marketing industry are most likely to blog while companies …
