Adpulp
Advertising News and Know-How
In the old days, editors assigned stories to reporters, then made suggestions for improvement as the copy came in. Today, it's a bit more complicated. Today, an editor needs to have the capacity to run the presses. Paul Smalera, tech editor at Reuters, warns on Medium that editors need to know some code and possess a working knowledge of design, or risk forfeiting maximum exposure for their stories. …
Continue Reading about Eyeballs Yes, But Publishers Need The Rest of You Too →
Marcus Sheridan, a.k.a. The Sales Lion, suggests that blogs are not working to create leads for marketing agencies, or for the clients of marketing agencies. He provides seven solid reasons why, and if your company has a blog or you produce one for a client it's worth reading the article in its entirety. For me, this piece of advice stands out: Consumers and businesses are not terribly interested in theory these …
Continue Reading about When Everyone’s An Expert, There Are No Experts →
Sarah Lacy, founder and editor-in-chief of PandoDaily, suggests that long-form journalism is back in vogue. She also suggest there's a supply problem, and that companies like BuzzFeed and Tumblr -- both of which recently announced new long-form content initiatives -- may have trouble finding writers with the skills and background necessary to produce New Yorker-quality prose. "Readers will only read long …
Continue Reading about New Breed of Online Pubs Desperately Seeking Heady Prose Stylists →
Once upon a time, when ad blogs were shiny and new people used to take note. Which was fun, because media makers want to know how their product is being received. Thanks to Say Daily from Say Media, we have a new radar reading. The site features short write ups on "7 Unconventional Advertising Insiders," of which AdPulp is one. The writing is conversational and no bs, which we appreciate, but even more, …
Continue Reading about God Gave Us Navels (Not for Gazing) →
You are tired. Very tired. It's okay, you're not alone. The constant hum of someone else's digital success grows tiresome, as does the view (from behind the rope) of the money geysers of Silicon Valley, Alley, Prairie and Forest, etc. That's why men and women or reason--sometimes found toiling away in editorial offices--come up with new terms like YAP. Yet Another Platform. And that's why they write things …
Continue Reading about Will Digital Fatigue Keep You From Investing In YAP? →
My recent post where I discussed kicking my blogging habit lacked clarity. Ergo, I've got some explaining to do. I thought this line from the post would carry weight: "By blogging I refer to the light- to medium-weight updates that often refer to a primary source." But it didn't. I also thought this line would also make things clear: "To be clear, I’m not walking away from AdPulp, I’m changing my daily …
Continue Reading about When You Replace Bad Habits, You Make Room For Better Ones →
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