Adpulp

Advertising News and Know-How

You are here: Home / Archives for Blogs

Blogs

By

InklPay’s WordPress PlugIn Opens The Door To A New Day

Unlike larger and more mainstream online publications, AdPulp has the ability to reject online advertising in its current state. Like thousands of other independent publishers across the globe, we pay no rent for an office, no salaries, and no dividends. Having said that, removing advertising from this website is much more than a financial move. This is a site made by and for advertising professionals. Therefore, we …

Continue Reading about InklPay’s WordPress PlugIn Opens The Door To A New Day →

By

Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More)

Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let's look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. http://youtu.be/okTokQgOo6I Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The new spot joins “Economy Class” and “Car Wash,” which were released earlier …

Continue Reading about Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More) →

By

What You Can Bring To the Content Party: Digital Endurance

Change is the only constant. In digital media terms though, change is more than a constant, it's a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let's listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ without knowing it. We were getting great rates for advertising, having to do (relatively) …

Continue Reading about What You Can Bring To the Content Party: Digital Endurance →

By

Ad Blogs Are Anachronisms. Long Live Ad Blogs.

It was nearly nine years ago that Shawn and I said what the hell, let's give this ad blog thing a run for the money. We've learned a lot about the industry, ourselves and about building a micro-media brand along the way, and we continue to marvel at the accelerated pace of change in marketing and communications. No doubt some of the changes are for the best. Frederic Filloux, writing in The Guardian, notes "we …

Continue Reading about Ad Blogs Are Anachronisms. Long Live Ad Blogs. →

By

Marketing Hyperbole Is The Absolute Worst Thing Ever

At AdPulp, we're competing for attention and eyeballs. So I'm quote conscious of the fact that when we write something, the title gets shared on sites like Twitter. If the title isn't provocative, it won't get clicked on. That kind of fear has driven marketing gurus and guru-wannabes to dial up the hype of their own posts and proclamations. Anyone who’s studied a bit of early and mid 20th century advertising …

Continue Reading about Marketing Hyperbole Is The Absolute Worst Thing Ever →

By

Geri Hirsch’s Fashion Blog A Gateway To Bigger Things

People become bloggers on a whim. Yet, sometimes one's whim is more like a bolt of inspiration. Such is the case for fashion blogger turned media entrepreneur, Geri Hirsch. Hirsch created a fashion blog, because i'm addicted, and ran it as a side-project. But she also used the blog's popularity to propel herself forward. According to Ad Age, when Hirsch wanted to pivot and work fulltime on Leaf.tv -- a series of …

Continue Reading about Geri Hirsch’s Fashion Blog A Gateway To Bigger Things →