Adpulp
Advertising News and Know-How
Cathie Black is a media superstar and a force to be reckoned with. She was the first female publisher of New York Magazine, president and publisher of USA Today, president of Hearst Magazines (home of Harper’s Bazaar, Cosmopolitan, Esquire, and Town & Country), and the New York City Schools Chancellor. Black is also one of the women in the #MMostRemarkableWomen series from fashion brand, MM.LAFLEUR. “I’ve …
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OFF MADISON—Blogging is the new busking. Talented writers are presently posted up outside the official news edifice where they're busy bringing their readers a sharper, more personal point of view on a particular topic of interest. In a recent survey, bloggers said it now takes three hours and twenty minutes, on average, to create a post. The length of a typical blog post is now 1,142 words. This is up from 1,054 …
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Paywalls are a huge turn-off. So why do publishers, including Adpulp, put them in the reader's way? Because content is a commodity and publishers of every variety are barely scraping by, that's why. According to Digiday, "third-party micropayments — in the United States at least — have flopped." I find the pronouncement a bit harsh and definitely premature. Micropayments have hardly been introduced, so …
Continue Reading about Readers Won’t Carry The Payload, Not Today, And Not Alone →
This has been a year of transformations for Adpulp. We stopped taking advertising (including paid posts), switched to a new responsive template, secured our hosting setup, loaded Facebook-enabled comments, implemented a micro-payments platform, and now we've refreshed our brand identity. The Chronicle of Bright Ideas The new logo was made by Jessica Knedgen, a designer who moved to Portland from Michigan. …
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A movement is afoot. Micro media publishers around the globe are starting to use inklpay, a new micropayments service (based in Sydney), to request financial support from readers. The beauty of inkl's solution is one subscription provides access to a multiplicity of mainstream news sites (the core of inkl's offering) and access to a growing list of micro media sites like AdPulp. If you've joined inkl …
Continue Reading about Start Paying For High Quality Niche Content →
Tabañero and LA-based creative agency Pitch are out with a new regional advertising campaign, now running in California and Florida. It's the first brand campaign for the hot sauce company. https://youtu.be/mBGLTyqzqxU Apparently, Tabañero’s intense flavors make ‘foodgasms’ possible. I'll need to test the product before I can endorse that point of view. Pitch also found a brand partner for Tabañero in …
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