Steffan Postaer is a content zombie. No longer able to process information, we rip through new media biting and chewing and spitting out content, barely digesting any of it. Ravenously, we move on to the next. Indeed, barely chewed facts, items and stories pass through us onto the web like offal. Our constant tweets and updates are mere bits and pieces, carrying links like so many worms, each containing the shred of …
AdPulp, Like Every Business, Needs Money To Make Money
Hugh MacLeod of GapingVoid says, "Blogs work SUPERBLY if you have great content." Which makes me think, maybe AdPulp doesn't have great content, because this site doesn't work SUPERBLY. It works, but not SUPERBLY. Hugh also says, "It's OK to sell something on your blog. I LIKE selling stuff via the blog. Sure beats making cold-calls." Looking past the question above for one moment, I'd like to ask, what "stuff" do …
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Marshall Kirkpatrick’s Cyborg Aerobics
PORTLAND--Around the corner from Wieden + Kennedy, through an unmarked door on NW Davis St., geeks gather daily to pursue their projects as part of Portland Incubator Experiment (PIE). Last night the gathering included about 40 guests intent on hearing from Marshall Kirkpatrick of Read Write Web, one of the leading tech journalists in the nation, and easily the top blogger in Portland. His talk, "Gather Signal from …
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Dear Hyperlocal Ad Blogger, Come Out, Come Out, Wherever Your Are
Since moving to the Pacific Northwest in August of 2008, I've made it a point to cover ad news from this region. Hence, the ongoing series: "Spotlight on NW Creative." Now another ad blog wants to source ad bloggers in my city, and yours, to join their new hyperlocal blog network. You know, like Gothamist or MetBlogs, but for ad wonks. As a member of The Egotist Network, a local ad blogger will "hit the ground …
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Haggling For Gold
Metal Potential is a Posterous blog from Rob Schwartz, Chief Creative Officer of TBWA\CHIAT\DAY Los Angeles. In case you're wondering how Schwartz feels about ad industry awards, take a look at his site's tagline: "Advertising awards aren't life and death. They're much more important than that." Due to the wedding of "communication + craft" in the following spot for moneysupermarket.com, Schwartz feels it deserves …
When You Pay For Content, By Definition, It’s Something of Value
Serial entrepreneur Patricia Handschiegel is looking forward to 2010. She says it's going to be "a cool year for the internet." She also sees some interesting challenges on the horizon and what the response to those challenges might be. Launching ideas in the not far away future will require much more investment, effort and strategy. Less people will do it. Quality content will become an issue to the users to …
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