Adpulp
Advertising News and Know-How
By David Burn
So, I'm driving around town yesterday and what do I see? I see a transit ad for Dave Knows Portland, a blog about Portland. Turns out, Dave's girlfriend Heather (who is also a Portland blogger) put the ad together and purchased the media as a gift. Nice gift. …
Continue Reading about Spotlight On NW Creative: Dave Knows Portland →
By David Burn
LA Times entertainment reporter, Patrick Goldstein, is on a story that sheds light on one of my favorite topics--the lingering sense of entitlement in managers of businesses being forever altered by the Web. My sources at a number of different studios say that Variety Editor Tim Gray and various entertainment reporters at the trade have been telling publicity execs that if they give casting scoops to any of Variety's …
Continue Reading about That Looks Like Variety’s Dinner They’re Eating →
By David Burn
Ravi Somaiya of Gawker wants me to link to his article, "How Blogs Are Becoming More Like Newspapers". I'm doing so and repackaging a couple of his paragraphs for good measure. Now blogs compete aggressively for audience. Politico, Deadline Hollywood and everyone else seeks to break news to differentiate them from their competition. To do so they, and we, must also now write tight, concise headlines, choose decent …
Continue Reading about Blurring Distinctions: New, Old, Niche Or Mass, It’s All Media →
By David Burn
The Web is a vast space where endless discovery is possible. That's one of the things I like about it. When you stumble upon a new source of material that resonates with you, it's like finding an arrow head or a fossil or a special rock. Given how persistent I am about tilling the digital soil, it's natural for me to turn up some gems. Keeping track of them all is the part I find difficult. Hence, this …
By David Burn
Joel Spolsky, co-founder and CEO of Fog Creek Software in New York City and popular blogger at Joel on Software is done blogging to build business. The best evidence suggests that there are many other effective ways to market Fog Creek's products -- and that our historical over-reliance on blogging as a marketing channel has meant that we've ignored them. I realize now that blogging made me, and Fog Creek, a big fish …
Continue Reading about You Can Lead A Blogger To The Keyboard… →
By David Burn
Lenore Skenazy of FreeRangeKids, writing for Ad Age asks why it's so hard for a blogger to find advertisers on her own. The truth is: I have no idea how to find a sponsor and I fear that, for all their talk about social media, sponsors are not out there finding us -- "us" being the blogs with a feisty, even fanatical following of 5,000-10,000 page views a day. Danielle Wiley, senior VP-digital brands at Edelman …
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