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Want Some AdPulp-Branded Merch? Awesome, Start Commenting Again.

design by Steve Gordon of @rdqlus_creative The other day, Gary Vaynerchuk said he wouldn't make videos and do what he does if people in his audience didn't comment. I don't feel that way, but I do wonder what happened to the practice of commenting on blogs. Facebook and Twitter happened, for sure, but the answer isn't quite that simple. I don't know the answer, but it's likely a combination of things. Whatever the …

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Cover Your Niche Better Than They Do, And They’ll Pay You

You know how Venture Beat, ReadWriteWeb and GigaOm have content partnerships with The New York Times? Right. Now Silicon Prairie News has a similar content deal with Omaha World Herald. Readers of Omaha.com's Money section can now access articles originally published on SiliconPrairieNews.com. Silicon Prairie News founders Dusty Davidson and Jeff Slobotski said earlier this month: This partnership is exciting to us …

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On The Way Forward, MadMensch Takes Us Back

Howie Cohen is partner and Chief Creative Officer of The Phelps Group in Santa Monica, California. He's also a Clio Hall of Fame honored copywriter famous for Alka Seltzer's "I can't believe I ate the whole thing" and "Try it, you'll like it." As you might imagine, Cohen has some stories to tell and now, thanks to the launch of MadMensch, he has a place to tell them. Here's one yarn about the time he rented a house …

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Four New Egotists Reporting On An Ego-Heavy Industry

The Denver Egotist, announced at the beginning of the year that they intended to spread the Egotist gospel throughout this creatively endowed land. And they're busy doing just that. The Egotist Network now includes the following sites: The San Francisco Egotist, The Salk Lake City Egotist, The St. Louis Egotist and The Des Moines Egotist. I like Salt Lake's tagline: "Our Version of Spiritual Outreach". From the …

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The Face of Media, Vol. 2

A lot of nice people with interesting radio shows have asked me to appear on their programs of late, and hey, I'm a person with plenty to say, so I'm pretty receptive to these audio advances. It's always fun and flattering to talk with people who are interested in the work you do. And GenY marketing expert, Bret Bernhoft of The Face of Media, has a knack for radio and for putting a story together, which makes …

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Ad Guys And Gumshoes

Thanks to a stolen next-gen iPhone and one "reporter's" willingness to buy it, there's a lot of interest today about who is a journalist and who is not. The Gizmodo/Apple story led me to think again about a topic Steffan Postaer recently took up an on his personal blog, Gods of Advertising. In order to build a credible blog, I cannot shill for my agency, much less my own work. I have done it and paid a price. Readers …

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