Adpulp
Advertising News and Know-How
By David Burn
When Hill Holliday busted out their redesign of HHCC.COM, Baba Shetty said, "the site is built on a platform that gives us enormous flexibility to create scenarios that vary by user situation." I really wasn't sure what that meant, but now I have a better idea. For one, Hill Holliday's Web team is writing custom headlines and inserting them into the header section of their new site. The headline a visitor sees …
Continue Reading about Hill Holliday Serves Us A Royale With Cheese →
By David Burn
Five years ago today we started posting articles to this site. I could reflect on all we've learned, or all I've learned as a writer, editor and ad man, but that kind of thing doesn't make for much of a celebration. Instead, I hereby raise the AdPulp glass to all who come here regularly to share your thoughts with the community (in the comments) and with us (in emails). I especially want to thank our best friends. …
By David Burn
Mashable is the third biggest blog on the Web, depending on who you ask, says Pete Cashmore, the site's founder and CEO. Cashmore, speaking from Aberdeen, Scotland (a city in the far north of the country) also says the Web is a meritocracy, and that success is available to those who work hard--a point that's tough to refute, but somewhat maddening. The fact is lots of people work hard, on the Web and elsewhere, but …
By David Burn
When it comes to analyzing the current state of the ad business and the economy, George Parker and Bob Hoffman are not glass half full kind of guys. Not at all. Here's some of what Hoffman's saying: It's embarrassing to be in the ad business these days. Ad agencies don't know what they believe. In reaction to the dual onslaughts of the web and the recession, they have abandoned all principles. Sadly, for most in this …
Continue Reading about Dear Mr. Stipe, What’d You Do With All The Shiny Happy People? →
By David Burn
According to Variety, online chatter about TV shows is forming an all important "viral watercooler" effect coveted by studios and their PR teams. Thanks to the Internet, a show's shelf-life now extends days after an episode's premiere for shows that lend themselves to obsessive online discussion and analysis. ...nowadays episode recaps for series like "Mad Men" and "Lost" are no mere quick rundowns of major plot …
Continue Reading about Consistently Great Episodes Are The Deepest of Hooks →
By David Burn
AdPulp will be five years old next week. In blog time, that's aged. We may be old, but we don't dally. At the time of this writing there are 7137 entries in our database, not all of which were written by me. I've only written 6016 of them, thanks to the kind and expert help of Danny G., Shawn, Matt Bergantino, Tom Asacker and Wade Sturdivant. This is probably a good time to reflect on the path to here and now, but …
By David Burn
Simon Dumenco, a.k.a. the "Media Guy" at Ad Age, recently had a conversation with veteran journalist and entertainment-industry reporter Sharon Waxman about her success with The Wrap. I love her insight on what it takes to be successful online (from an editorial point of view). I'm learning and evolving as a writer and as an reporter, and I've allowed myself to be a lot more personal with The Wrap than I've ever …
Continue Reading about Industry-Specific Blog-Like Media Creations Are Talk of the Town →
By David Burn
High Jive rightly thought I'd be interested in reading Michael Miner's rambling piece in Chicago Reader about the struggle for survival at the Sun Times. There's a discussion about the need for the paper to become much more local in its coverage and how the move to centralize ad sales in downtown Chicago hurt the Sun Times, which operates several suburban titles. There's also discussion about overpaid "celebrity" …
Continue Reading about News Gathering In The Information Age →
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