On Nov. 1, I put up a list of sites deemed by me to be Worthy of Further Clickery. The month's not even out, and I'm here I am doing it again--hey, there's a mountain of material out there. When you're not deeply absorbed in this site, getting drunk or working under an intense deadline, you might enjoy the following: PAIR dialog Simon Mainwaring Lies, damned lies and statistics Kiss my black ads Confessions of a …
What You Like Is More Than A Preference, It’s An Income Opportunity
Likes.com, a new word-of-mouth advertising model that aims to connect bloggers and influencers with advertisers on Twitter, got some advance press from The New York Times. The company encourages bloggers and Twitter users to specify their tastes in restaurants, movies, books and other products, and then to publish those recommendations to their blogs and social network pages. Advertisers can then see who has favored …
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Fwix Aims To Spread The Wealth (Although “Wealth” Is Probably The Wrong Word)
Hyperlocal news startup, Fwix, has been making some noise recently, with articles detailing the firm's offerings in The New York Times, ReadWriteWeb, and Mashable. Now The Wall Street Journal is taking a look the company's efforts to share revenue with hyperlocal publishers and individual journalists. Fwix is launching a new advertising product, AdWire, and agreeing to split revenue with the people who write the …
Calling All Friends Of AdPulp In NYC
Hey all -- I will be in New York later this week (Thursday and Friday) and would love to meet up if you're around. Perhaps we could get a Happy Hour together on Thursday. I don't have any particular place in mind, something laid-back would suit the AdPulp style. So yes, I am indeed crowdsourcing some suggestions. If you're interested, email me at dgoldg@mindspring.com. Thanks! -Danny G (Dan Goldgeier) …
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Thanks To Our New Advertiser, ProtoShare
"Web prototyping can be cumbersome and expensive. ProtoShare is a smart way for the team to collaborate with clients." - Steve Gray, Technology Director at Razorfish If you have an interest in improving your Web development process, I encourage you to support our new advertiser and learn more about ProtoShare. …
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Bootstrapped Media Companies That Focus On Business Are Rising Up Through The Cracks
In a topical convergence Ad Age is running a Nat Ives' piece on the "harsh reality" faced by business magazines, while David Carr of The New York Times describes the business beat as "defeated." Some of Carr's prose on the matter: While the business of business may be back, the business of covering it with heroic narratives and upbeat glossy spreads most certainly is not. And probably never will be. ...It's not that …
Worthy of Further Clickery
As you know, we tend an extensive list of marcom blogs on our sidebar. I imagine we'll continue to do so, but I'm not convinced a blogroll is the best way to serve up sources, friend's sites, influences and the like. Maybe it's a design problem, or just my own perception that long lists of links are not the best navigational instruments. I'd like to know your thoughts on the matter. In the meantime, here's a list of …
Don’t Just Sell. Inspire A Cultish Movement.
Copywriter, Nathan Archambault, writes Maybe I'm Gravy, a blog about the sport (not to be confused with his sports blog). On said blog, he posits that ad agencies are shifting (or need to be) from making ads to creating cults. Ad agencies will still be idea factories. But creating ads is going to become a side dish to advertising's main course capabilities. Ideas are going to be used to create something every brand …
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