Adpulp
Advertising News and Know-How
Are you drowning in a sea of advice? Having trouble resisting those enticing Twitter posts that promise you immediate gratification in the pursuit of knowledge? I feel your pain. And I have some advice: Beware of any point of view that’s simply too definitive to allow for a contrarian view. Sorry, the world simply isn’t black and white. There are a million shades of gray. For example, anyone telling you that …
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Adverblog--one of the world's top showcases for interactive marketing--is running a new interview series. In today's edition, Lars Bastholm, Chief Digital Creative Officer at Ogilvy, shares some of his current thinking on the state of the business. Q6. If you could wave your magic wand and change one thing about digital marketing what would it be? I wish we could reinvent online advertising, particularly …
Thom Chambers of In Treehouses made a guest post on SocialMouths about the need for remarkable content and how to get paid to produce it. How Your Blog is Like Wikipedia Blogging has become boring. It’s not remarkable that you’re writing really good posts a few times a week, putting in hours of your spare time to create value for others. You don’t get points for showing up any more. Sure, it used to be …
Continue Reading about Free Content Is The Sampler, And The Sampler Is Running Dry →
Are you fatigued buy all the SouthBy coverage on this site and others? I ask because there's more than one week's worth of content nuggets to unearth. For instance, Pelpina Trip of WebBeat.TV spoke to Richard MacManus, founder of ReadWriteWeb about his team's use of Beluga's group messaging service, and about Marshall Kirkpatrick's breaking story regarding the eminent, but still unannounced, launch of Google …
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When we began this site in 2004 ad agencies had yet to start their own blogs. Today, an agency with no blog is naked on the Web. Be that as it may, many agencies are poorly dressed when it comes to their blogging output. Why do you think that is? Why Do Ad Agency Blogs Suck?customer surveys Previously on AdPulp:: The AdPulp Poll: eBook Kickstart …
Continue Reading about The AdPulp Poll: Vacuous Agency Blogs →
Jordan Kasteler, SVP of Content Development and Managing Partner at BlueGlass, looks at the growing value in niche social networks for Search Engine Land. He points to FeedTheBull, a niche network for people interested in the stock market; YardBarker, for sports fans; and Path, a site where you can connect to just 50 friends. Kasteler reckons that people tire of the same old, same old. Much like GPS units, cell …
Continue Reading about AdPulp Isn’t A Soc Net, But We Do Serve A Niche Audience →
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