Miles Young is CEO of Ogilvy & Mather Worldwide. He makes Cannes sound like work, but I'm pretty certain a high percentage of people actually working in the ad business would be pleased to step away from their desks for a week of fun in the sun. Young also downgrades his digital peers in this video. "They're a long way still from selling solutions. At the end of the day you need a creative solution, a …
Apply Some Creative Thinking And Anything–Even Peace–Is Possible
BBR Saatchi & Saatchi Israel issued a brief meant to spark fresh ideas from the global advertising community that could help foster a new peace between Jews and Arabs. The Objective Rather than ‘out of date’ policies, we need 'out of the box' solutions. Let’s show the world that creative minds at their best can inspire even political leaders. The Task Send us your original, creative and truly inspiring …
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RP3 Agency Gets Great Results For A Great Cause
I tend to associate the EFFIE Awards with big campaigns for huge mega-clients. So it was great to hear that Bethesda, MD-based RP3 Agency scored a Silver EFFIE for this simple but powerful video on behalf of the Washington Area Women's Foundation. …
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We Need An Effective Definition Of Effectiveness
So next month will brings us Cannes, and the new Cannes Creative Effectiveness Lions. Never mind how a bunch of judges from different countries will try to define effectiveness in marketing. We have enough problems defining it as it as: No matter what anyone says, advertising and marketing are rife with uncertainty. One thing is for certain: Clients want results. And they’ll determine exactly what results make …
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Cannes Young Lion Competition Underway
Cannes Young Lion Competition released its campaign brief last Friday night, which led aspiring filmmakers the world over to rush to make a spot for Save The Children in just 48 hours. The ones who did are now tasked with getting their videos seen and voted on, so they can jet to the south of France and collect their Lion. Let's take a look... Chris Leising, a writer/photographer currently working …
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Spotlight On NW Creative: Craig Allen Is SouthBy North West
Craig Allen of Wieden+Kennedy/Portland will be honored as an "Outstanding Young Texas Ex" by the The University of Texas Alumni Association. The award, inaugurated in 1980, annually recognizes four alumni under the age of 40 who are distinguished in their fields and have demonstrated a continuing interest in The University of Texas at Austin. Allen grew up in Grand Prairie, TX and graduated from The University …
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