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The 59th Cannes Lions International Festival of Creativity doesn't need a commercial, but Wunderman made Cannes one, because Wunderman can. And Wunderman isn't stopping there. This is 2012, every company is a media company, including global marketing services agencies. Ergo, a team of 30 of "citizen journalists" from AdPeople, Blast Radius, Designkitchen, Futurecom, These Days and Wunderman, will descend on …
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From AAF Miami comes a literal interpretation of 'the idea that got killed." Which reminds me of something I once wrote: At any moment, your executions may be killed at random by people you’ve never met for reasons that don’t make sense. …
Continue Reading about The Miami ADDYs Look For Ideas That Survived →
BOSTON--Direct marketers from agencies and client organizations near and far are in the house for their annual Direct Marketing Association confab. But that is not why I am here. I am here to geek out, thanks to an invite to speak on the future of paid content from the organizers of the first-ever Geekend Roadshow, a special track inside of the DMA's sizable offerings. One thing that is apparent straight away is a …
Before Crispin moved to Boulder, Sterling Rice Group and tda held court. After Crispin moved to Boulder, tda and Sterling Rice Group continue to do quite well, thank you very much. In fact, Outside Magazine just named Sterling Rice Group one of the nation's "Best Places to Work" on its annual list. The agency ranked #3 out of 50 companies. In the past year, SRG launched a large private label food line …
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Yesterday I declared, "W+K is in Portland, but not of Portland." Imagine my surprise this morning upon seeing the following declaration on The Via Agency's site... The Via Agency, of course, is located in Portland, Maine. It's also, as of last night's awards ceremony in Denver, Ad Age's Small Agency of the Year. Ad Age reports on Via's recent success: One of its most daunting challenges this year was …
On the heels the annual migration of hyper-privileged advertising execs to Cannes, let's consider the value of a firm's "creativity" to their new business process. Business development specialist, Blair Enns, asks, "Can Anyone Own the *More Creative* Market Position?" While creative quality gets a firm on the consideration list, unlike more meaningful differentiators (deep expertise) its power diminishes as you …
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