Here's a recap from a selection of today's talks at Cannes, in case you were too hungover to attend any panels today, or maybe you're not in the south of France this weekend: https://youtu.be/2R3D_y4nweY "The sun is setting on Cannes," one agency exec affiliated with a major holding company told Ad Age. Clients with each passing year are demanding more accountability. They look at this award show that …
Ad People Can’t Kick The Cannes
I don't know who goes to Cannes for the panels, but some of the featured panels do look promising. Given the high cost to attend the industry's marquis event, perhaps agency principals could demand attendance at X number of panels, plus a full debriefing for the team upon return. https://youtu.be/ra3Lh5ZOWhQ https://youtu.be/RDzi16cj_7s https://youtu.be/zV81OF-Ku8E According to a memo reviewed by Ad Age, …
Lowcountry Luxury Within Reach, Geographically Speaking
HMH, with offices in Portland and Charlotte, won a Rosey Award this week for their in-airport advertising for Palmetto Bluff, the high end Lowcountry resort located between Hilton Head Island, SC and Savannah, GA. The campaign reminds visitors to Savannah/Hilton Head International Airport that true Lowcountry adventure awaits them just across the state line. By the way, you can fly directly to SAV from New …
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War Dragons And Wexley Emerge Victorious At The Seattle ADDYs
Wexley School for Girls won Best Of Show at the 2017 American Advertising Awards Seattle (still known as the ADDYs) for the following War Dragons spot. Ads for adventure-focused video games tend to stay pretty straightforward, which is partially why the dark humor and unexpected twists of this spot work so well. It's also a nice production achievement. As Ian Cohen of Wexley said when accepting the award, …
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Tune In To The 2016 Radio Mercury Awards
As a copywriter, you have to appreciate radio advertising, when it's well done. After all, it's the writer's medium. As a connoisseur of well-made radio, you also want to thank 2016 Radio Mercury Awards for honoring outstanding radio each year, and for gathering 101 compelling radio spots in one place. “At the heart of a compelling and creative radio spot is storytelling,” said Chris Smith, brand creative …
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Lee Clow, Supreme Master, Will See You At The Gala
"Every morning I sit for hours on the beach holding my ether orb." -Lee Clow The "cult of creativity" that is LA's ad scene, will be gathering at the Beverly Hilton this week to give themselves trophies. What you are about to see are promotional videos for the "Sold Out" event. https://youtu.be/g2W8JIaWWCM Southern California advertising people have strange leaders and even stranger rituals. But I …
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